Quotes About Customer behavior

We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business.

For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.

The Customer isn't always right. Sometimes the customer is an asshole. That's the first rule of retail.

The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

Negative suggestions attract negative action and negative decisions from prospective purchasers.

But if people are buying the products, naturally they're gonna use them.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don't know who's walking in the door on any day, so they lose control.

As for the shop there is a breed of Homo sapiens that will walk inside, take a deep breath, and say, 'Mmm, I just love the smell of old books.' They are to be got rid of as quickly as possible, with whatever violence it takes. I have heard the line a thousand times and never, never have I sold a book to any one of those people.

Whether it be placing advertisements, predicting customer behavior, anticipating equipment failure or even pricing products and services, the most useful people in your strategy team in the future might not be the MBA graduates, but those with the degrees in pure mathematics.

Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though, this seems not to be about asking people to suggest what they want, but rather to explore people's whole lives (not just what they do as consumers at the point of purchase) and from there to make the imaginative leap to innovation.

The trouble with discounting is that it tells the whole world you have problems, and builds expectations of more discounts for those who wait.

you've got to plan for the nonshopper as much as the shopper.