Quotes About Frogdesign

After the settlement Jobs continued to court Esslinger until the designer decided to wind down his contract with Apple. That allowed frogdesign to work with NeXT at the end of 1986. Esslinger insisted on having free rein, just as Paul Rand had. "Sometimes you have to use a big stick with Steve," he said. Like Rand, Esslinger was an artist, so Jobs was willing to grant him indulgences he denied other mortals. Jobs

The firm changed its name from frogdesign to frog design in 2000 and moved to San Francisco. Esslinger picked the original name not merely because frogs have the ability to metamorphose, but as a salute to its roots in the (f)ederal (r)epublic (o)f (g)ermany. He said that "the lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical language, reinforcing the company's ethos of democratic partnership.