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Quotes About On-ramp

At no point, anywhere in Seattle, is there a clear and obvious route to an interstate. And, if you find yourself magically right beside an interstate on-ramp, you can safely assume that it's leading the wrong direction. You might say to yourself, "Self, if I've found the on-ramp going this direction, surely the on-ramp going the other direction must be right nearby!" But you'd be wrong. This place was designed by crack addicts, I'm convinced of it.
~ Cherie Priest
Transitional calls to action, however, contain less risk and usually offer a customer something for free. Transitional calls to action can be used to "on-ramp" potential customers to an eventual purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional
~ Donald Miller