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Quotes About Change

The second form of reinforcement is a particular kind of consistency: the consistency of your own actions. Regardless of the confusions surrounding a new beginning—and you're sure to have your own share—you have one reliable point of leverage in moving people out of the neutral zone: the example of your own behavior.
~ William Bridges
Such conflicts are reminders of the Fourth Law of Organizational Development: whenever there is a painful, troubled time in the organization, a developmental transition is probably going on.
~ William Bridges
What is the problem? What is the situation that requires this change to solve it? Who says so, and on what evidence? What would occur if no one acted to solve this problem? And what would happen to us if that occurred?
~ William Bridges
change and endings go hand in hand: change causes transition, and transition starts with an ending. If things change within an organization, at least some of the employees and managers are going to have to let go of something
~ William Bridges
This same kind of overreaction occurs when an ending is viewed as symbolic of some larger loss. The minor layoff in a company that has never had layoffs before is an example. It isn't the loss of the particular individuals—it's the loss of the safety people felt from the no-layoff policy.
~ William Bridges
Learn to look for the loss behind the loss and deal with that underlying issue. You'll get much further if you can show people that Loss A is really unrelated to the dreaded, larger Loss B than if you simply try to talk them out of their reaction to Loss A.
~ William Bridges
You need to bring losses out into the open—acknowledge them and express your concern for the affected people.
~ William Bridges
When endings take place, people get angry, sad, frightened, depressed, and confused. These emotional states can be mistaken for bad morale, but they aren't. They are the signs of grieving, the natural sequence of emotions people go through when they lose something that matters to them.
~ William Bridges
The neutral zone takes a heavy toll on most people's self-confidence because it is a period of lowered productivity and diminished feelings of competence. It may also, if it resonates with past difficulties in a person's life, activate serious problems of low self-esteem. For that reason people are likely to need some fairly quick successes if they are to return to their former effectiveness.
~ William Bridges
Next, the organization must Recapture the Venture Spirit; that style was natural to the young and just-launched organization, but now it is locked away in the past.
~ William Bridges
It is important for leaders to comprehend the implications of what they are trying to achieve and not to let their understanding that renewal is essential blind them to the painful transitions that will be necessary to make things turn out as intended. It is also important for the HR and OD specialists who advise the leaders to recognize that transition management must be built into the very fabric of organizational renewal efforts.
~ William Bridges
Wise leaders, understanding that example is the most powerful tool they can employ, start with themselves: "What part of my identity—of the way I come across, and even the way I experience myself—do I need to let go of if we are going to enter the Path of Renewal?
~ William Bridges
Transitions are the dynamic interludes between one of the seven stages of organizational life and the next. Their function is to close out one phase, reorient and renew people in that time we are calling the neutral zone, and carry people into the new way of doing and being that is the beginning of the next stage.
~ William Bridges
The impatient leader is likely to want to Redream the Dream and Recapture the Venture Spirit and get the renewal-generating organizational infrastructure in place and working tomorrow!
~ William Bridges
transitions will need to make sense to people, for otherwise people will resist them and make it far harder for the organization to grow as it must.
~ William Bridges
What is called "innovation" usually represents a new Dream.
~ William Bridges
What is this new beginning going to require of us and of others in the organization? The sooner you start embodying the behaviors and attitudes that fit the new beginning, the sooner others in the organization will have the leader they need.
~ William Bridges
But remember: in your communications you need to speak to wherever people are now, not to where you want them to go, and they need your help, not in getting to the destination you want them ultimately to reach, but in taking the next step in the transition they find themselves in because of your big change.
~ William Bridges
One of the most difficult aspects of the neutral zone is that most people don't understand it. They expect to be able to move straight from the old to the new. But this isn't a trip from one side of the street to the other. It's a journey from one identity to another, and that kind of journey takes time.
~ William Bridges
the First Law of Organizational Development is evident: those who were most at home with the necessary activities and arrangements of one phase are the ones who are the most likely to experience the subsequent phase as a severe personal setback. They will talk about it as a "strategic mistake," as "dumb," "unnecessary," and "too expensive.
~ William Bridges
Even though there is a new situation in place and they have started to grapple with it, people are still in the neutral zone, feeling lost, confused, and uncertain. The beginning will take place only after they have come through the wilderness and are ready to make the emotional commitment to do things the new way and see themselves as new people. Starts involve new situations. Beginnings involve new understandings, new values, new attitudes, and—most of all—new identities.
~ William Bridges
No pain, no gain," they say. But many change efforts fail because the people affected experience only the pain. The company may gain, but for employees it seems to be all loss. Trying to talk them out of their feelings will get you nowhere.
~ William Bridges
the outlook, attitudes, values, self-images, and ways of thinking that were functional in the past have to "die" before people can be ready for life in the present.
~ William Bridges
it is natural to feel somewhat nervous and confused at such a time. As the old patterns disappear from people's minds and the new ones begin to replace them, people can be full of self-doubts and misgivings about themselves and their leaders. As their ambivalence increases, so does their longing for answers.
~ William Bridges