Quotes About Connection

people can't live without a story, without a role to play.

She only knows what he says and what he does, not what he thinks and what he feels.

I was talking to a homeless man at the laundry mat recently, and he said that when we reduce Christian spirituality to math we defile the Holy. I thought that was very beautiful and comforting because I have never been good at math.

We learn that we are lovable or unlovable from other people... That is why God tells us so many times to love each other.

People do not want to be enlightened about you (get to know you more) unless they are curious about you (you have something that can help them survive), and until they are enlightened about how you can help them survive, they will never commit.

Real love stories don't have dictators, they have participants.

I wondered then if life weren't about nature, if we were supposed to live in the woods and grow into the forest like tree moss.

let's explore what we need to do to help a customer be more interested in a brand.

We tend to collect people with similar life journeys for that very reason; they make us feel like we have a tribe.

When we meet somebody who is like us, we feel more safe, mainly because we understand the person better.

Identifying our customers' problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

As silly as it sounds, I realized, late that night, that other people had feelings and fears and that my interactions with them actually meant something, that I could make them happy or sad in the way that I associated with them. Not only could I make them happy or sad, but I was responsible for the way I interacted with them.

Identifying our customers' problems deepens their interest in the story we are telling.

Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

The point is this: if you don't tell somebody how you can help them survive, they will set you aside—or worse, discard you.

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

If they don't, people will not listen.

Make Sure the Problem and Solution Are Connected

How Do You Get Past a Person's Curiosity Filter?

if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

Instead of telling your story, the first stage of your marketing plan should pique a customer's curiosity about how their own story could be made better.

It's funny what happens to you when part of your heart gets born inside somebody else.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.