Quotes About Connection

We think stories are about getting money and security, but the truth is, it all comes down to relationships.

Commonality, whether taste in music or shared values, is a powerful marketing tool.

It's the crossing of that distance that makes the story work.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

I'm talking about practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.

Her relationships were more about shared memories and common values than about strategic partnerships to help each other succeed.

Nobody will listen to you unless they sense that you like them. If a person senses that you do not like them, that you do not approve of their existence, then your religion and your political ideas will all seem wrong to them. If they sense that you like them, then they are open to what you have to say.

What steps do they need to take to do business with you? Spell out those steps, and it'll be as though you've paved a sidewalk through a field. More people will cross the field.

When people meet your brand, it's as though they are meeting a person. They're wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

A person could read the Bible, not to become smart, but rather to feel that they are not alone, that somebody understands them and love them enough to speak to them, on purpose, in a way that makes a person feel human.

Where there's no story, there's no engagement.

Part I THE THREE STAGES OF RELATIONSHIP

And what is sad, what is very sad, is that we are proud people, and because we have sensitive egos and so many of us live our lives in front of our televisions, not having to deal with real people who might hurt us or offend us, we float along on our couches like astronauts moving aimlessly through the Milky Way, hardly interacting with other human beings at all.

If loving other people is a bit of heaven then certainly isolation is a bit of hell, and to that degree, here on earth, we decide in which state we would like to live.

If you don't love somebody, it gets annoying when they tell you what to do or what to feel. When you love them you get pleasure from their pleasure, and it makes it easy to serve. I didn't love God because I didn't know God.

We didn't become the best of friends, but he was my best friend. By best friend I mean he was the best person for me to talk to. Every time I walked away from a beer or a lunch with him I was, somehow, a more centered person. He never let me control the conversation with distractions. He'd just laugh them off and repeat the question I was running from.

What if the story of our lives is less about what we build and more about who we build up?

when two people are entirely and completely separate they are finally compatible to be one. Nobody's self-worth lives inside of another person. Intimacy means we are independently together.

the ideas and experiences we exchange with others grow into us like vines and reveal themselves in our mannerisms and language and outlook on life. If you want to make a sad person happy, start by planting them in a community of optimists.

In the churches I used to go to, I felt like I didn't fit in... I was accepted but not understood. There was room at the table for me, but I was not part of the family.

half the feeling of home is usually a person.

Empathetic statements start with words like, "We understand how it feels to . . ." or "Nobody should have to experience . . ." or "Like you, we are frustrated by . . ." or, in the case of one Toyota commercial inviting Toyota owners to engage their local Toyota service center, simply, "We care about your Toyota.