Quotes About Opportunity

The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but more important, they realize that they have a lot to gain by changing the rules of the game.

The Dip creates scarcity; scarcity creates value.

Choose your customers, choose your future.

You don't have to like change to take advantage of it.

There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

you also need to quit all the Cul-de-Sacs that you're currently idling your way through. You must quit the projects and investments and endeavors that don't offer you the same opportunity. It's difficult, but it's vitally important.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable. Go. Switch. Challenge yourself; get yourself a raise and a promotion. You owe it to your career and your skills. If

Quitting is better than coping because quitting frees you up to excel at something else. "Never

change is the first sign of risk.

We're so obsessed about the risk of shining brightly that we've traded in everything that matters to avoid it.

Like the fox, we've been trained to stay inside the fence, because inside the fence is where it's safe—until it's too late.

Great jobs, world-class jobs, jobs people kill for—those jobs don't get filled by people e-mailing in résumés. Google

If the game is designed for you to lose, don't play that game. Play a different one. Hiring

What's a bootstrapper to do? You have to go where the other guys can't. Take advantage of what you have so that you can beat the competition with what they don't.

Given the choice between building a thriving, profitable business with a niche and a really boring product and putting your life savings into an intensely competitive business where you're likely to fail but the product is cool, the experienced bootstrapper will pick the former every time. If you find an industry filled with wannabe entrepreneurs with a dollar and a dream, run away and look for something else!

The cost of being wrong is less than the cost of doing nothing.

Permission Marketing represents a huge threat as well as a huge opportunity.

while luck may be more appealing than effort, you don't get to choose luck. Effort, on the other hand, is totally available, all the time.

With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top. You're

It's easier for investors and bosses to spend time and money going after a proven market, even though proven markets are the hardest to break into.)

Are you overinvesting (really significantly overinvesting) time and money so that you have a much greater chance of dominating a market? And if you don't have enough time and money, do you have the guts to pick a different, smaller market to conquer? Once you're doing those things, then you get it.

A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you're already in.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Late is the first step to never.