Quotes About Opportunity

The rule here is to go for the largest catchment that your organization has competence to seize.

Large R&D budgets are not the key to creating new market space. The key is making the right strategic moves.

To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value.

There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.

Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.

It is not enough to maximize the size of the blue ocean you are creating. You must profit from it to create a sustainable win-win outcome.

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

Effective blue ocean strategy should be about risk minimization and not risk taking

The lesson: noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.

opportunity-maximizing and risk-minimizing principles driving the creation and capture of blue oceans, the odds will be lengthened against your blue ocean initiative.

The aim of blue ocean strategy was straightforward: to allow any organization—large or small, new or incumbent—to step up to the challenge of creating blue oceans in an opportunity-maximizing, risk-minimizing way

Blue ocean strategy does not see competition as bad. However, unlike traditional economic thought, it does not see competition as always good.

What we look for determines what we see. When we assume that the only way we can create a new market is by disrupting an old one, opportunities for nondisruptive creation can be easily missed. People tend to focus their attention on the core of existing markets and what it would take to disrupt the existing order. This narrows their vision and blinds them to the wealth of nondisruptive market-creating moves they could make.

In our experience, the more an industry is populated by settlers, the greater is the opportunity to value-innovate and create a blue ocean of new market space.

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

blue oceans were seldom the result of technological innovation per se;

os próprios clientes não são capazes de imaginar como criar novos espaços de mercado inexplorado.

Most blue oceans are created from within, not beyond, red oceans of existing industries

industry history shows, new market spaces are being created every day and are fluid with imagination.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

Value innovation, not technology innovation, is what opens up commercially compelling new markets.

Dad simply would not settle for second best. He always insisted on several basic rules of personal behavior. Anything worthwhile costs an effort, or If it's worth doing, it's worth doing well, or Opportunities only come to those prepared to grasp them, or Do the thing you fear and so overcome.

Competition then becomes an interesting device in which each player, by making his maximum effort to win, gives the other the opportunity he desires to reach new levels of self-awareness.

Freedom from stress happens in proportion to our responsiveness to our true selves, allowing every moment possible to be an opportunity for Self 2 to be what it is and enjoy the process. As far as I can see, this is a lifelong learning process.