Quotes About Growth

Living does mean accepting the loss of one joy after another, not even joys in her case, mere possibilities of improvement.

Înc? de pe când eram copil… eram preg?tit pentru a intra în nefiinÈ›a tihnit? a momâilor mature, în care colegii mei s-au È™i transformat f?r? efort È™i durere…

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

It appears, then, that neither the company nor the industry is the best unit of analysis in studying the roots of profitable growth. Consistent with this observation, our study shows that the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering.

Debido a que operan en mercados en los que inicialmente no hay rivales, los innovadores de valor disfrutan de un extraordinario crecimiento. Hablemos de Starbucks, que transformó un producto funcional (café) en otro emocional con su cadena de «oasis inducidos por la cafeína» y que ofrece lugares de reunión chic, relajación y bebidas creativas a base de café. Starbucks opera con unos márgenes que son unas cinco veces superiores a la media del sector.

blue ocean strategy is a theory of market creation

A blue ocean strategic move can create brand equity that lasts for decades

Neither the company nor the industry is the best unit of analysis in studying the roots of profitable growth.

The rule here is to go for the largest catchment that your organization has competence to seize.

Our research reveals that most companies' strategic planning process keeps them wedded to red oceans. The process tends to drive companies to compete within existing market space.

To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value.

Los innovadores de valor buscan ideas de éxito y saltos sustanciales en valor, sin que les importe demasiado cómo le va al sector.

Encouraging refutation sharpens everyone's thinking and builds better collective wisdom

There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.

Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.

It is not enough to maximize the size of the blue ocean you are creating. You must profit from it to create a sustainable win-win outcome.

nos aferramos a lo que conocemos, incluso a sabiendas de que no deberíamos

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

The lesson: noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.

Blue ocean strategy does not see competition as bad. However, unlike traditional economic thought, it does not see competition as always good.

Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat?

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

blue oceans were seldom the result of technological innovation per se;

os próprios clientes não são capazes de imaginar como criar novos espaços de mercado inexplorado.