Quotes About Decision-making

The second important thing to understand is that we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times.

Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A

Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we'll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream's cushions were softer and more comfortable than the Titan's but less durable. In

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;

The principles—consistency, reciprocation, social proof, authority, liking, and scarcity

Parte de su fenomenal éxito se debía a su infatigable capacidad de trabajo y compromiso, pero no todo. Según los cronistas de aquel triunfo, Feldman nunca presionaba para lograr una venta a los potenciales clientes que se mostraban reticentes. En lugar de ello, introducía un toque sutil (y astuto) en su discurso que los guiaba con suavidad hacia esa decisión.

automatic-pilot device, like social proof, should never be trusted fully;

According to the theory, whenever free choice is limited or threatened, the need to retain our freedoms makes us desire them (as well as the goods and services associated with them) significantly more than previously.

as Sir Joshua Reynolds noted, "There is no expedient to which a man will not resort to avoid the real labor of thinking.

As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our shortcuts to handle them all.

La decisión de acceder a la petición de otro está frecuentemente influida por la regla de la reciprocidad. Una táctica muy provechosa y habitual de ciertos profesionales de la persuasión consiste en dar algo antes de pedir un favor a cambio.

rational approach.

quais são os fatores que levam uma pessoa a dizer sim a outra? E que técnicas exploram melhor esses fatores? Tenho me perguntado por que um pedido feito de certa maneira tende a ser rejeitado, ao passo que um pedido do mesmo favor feito de forma ligeiramente diferente costuma obter sucesso.

If the answer is that we want it primarily for the purpose of owning it, then we should use its availability to help gauge how much we want to spend for it. However, if the answer is that we want it primarily for its function (that is, we want something good to drive, drink, eat, etc.), then we must remember that the item under consideration will function equally well whether scarce or plentiful. Quite simply, we need to recall that the scarce cookies didn't taste any better.

just envisioned themselves moving toward (rather than away from) a container of snack food came to like it better and were willing to pay over four times more to obtain it.16

As an old adage advises, "If you really want to get something done, you've got three options: do it yourself, pay top dollar, or forbid your teenagers to do it.

Never act until you have clearly answered the question: "What happens if I do nothing?"

I've concluded, after many years, that my mind works by process of elimination. Problem is, it hasn't eliminated anything yet.

Since the majority is always wrong, might we try one election day where all the losers take office?

If you can develop the high-level policy without committing to the details that surround it, you can delay and defer decisions about those details for a long time. And the longer you wait to make those decisions, the more information you have with which to make them properly.

A craftsman is someone who works quickly, but without rushing, who provides reasonable estimates and meets commitments. A craftsman knows when to say no, but tries hard to say yes. A craftsman is a professional.

LEAVING OPTIONS OPEN

Slaves are not allowed to say no. Laborers may be hesitant to say no. But professionals are expected to say no. Indeed, good managers crave someone who has the guts to say no. It's the only way you can really get anything done.

The implication, in the minds of some, was that it certainly appeared that Fletcher wanted to be sure someone else was in change when the fatal blow struck his task force.