Quotes About Clarity

Says John Updike, 'Serifs exist for a purpose. They help the eye pick up the shape of the letter. Piquant in little amounts, sanserif in page-size sheets repels readership as wax paper repels water; it has a sleazy, cloudy look.

Quando dite qualcosa assicuratevi di averlo detto.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

Life is tough, but it's tougher when you're stupid." —John Wayne

If a man comes up to you in the street and asks you for an address, is he lost or is he interrogating you?

Jargon allows us to camouflage intellectual poverty with verbal extravagance.

your head. Sally Kempton

We go mad to become sane sometimes.

Attention means bringing something or someone into focus so it is no longer blurred by the projections of your own ego; thus it requires genuine interest and curiosity about the mysterious and surprising truth that is you.

We all often think about what's easy to think about, rather than what's right to think about.

Sometimes reducing a problem to one short sentence can be enough to bring about insight on its own.

When in doubt, follow the truth. The path is often well-illuminated and it usually leads me in the right direction.

A window let in light, which was a metaphor for knowledge and understanding.

The stress on observation and the reality principle—you can believe what you see, so long as you see what I see—paid off beyond understanding.

Leadership without perspective and point of view isn't leadership—and of course it must be your own perspective, your own point of view. You cannot borrow a point of view any more than you can borrow someone's eyes. It must be authentic, and if it is, it will be original, because you are an original.

I am familiar with the phrase, 'needle in a haystack' and I think I understand its meaning more than I wish to.

The secret to life is: there is no secret.

Statistics are information, not condemnation.

When I transformed my random and raw words into sentences, sentences into paragraphs, and paragraphs into chapters, a semblance of order and sanity appeared where there had been only chaos and insanity.

The paradox of illuminating complexity is that it is inherently difficult to do so without erasing all of the nuance.

We're only certain ("certain only"?) about what we don't understand.

I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means.

want to cut to the absolute bone.