Quotes About Creativity

Kilby displayed his awshucks humility. "When I hear that kind of thing," he responded, "it reminds me of what the beaver told the rabbit as they stood at the base of Hoover Dam: 'No, I didn't build it myself, but it's based on an idea of mine.

his thirties or forties able to really contribute something amazing," Jobs declared as he was about to turn thirty. That held true for Jobs in his thirties, during the decade that began with his ouster from Apple in 1985. But after turning forty in 1995, he flourished.

rethink things. There was something about the design that lacked purity, he felt. "Why

In collecting such a medley of ideas, Leonardo was following a practice that had become popular in Renaissance Italy of keeping a commonplace and sketch book, known as a zibaldone. But in their content, Leonardo's were like nothing the world had ever, or has ever, seen. His notebooks have been rightly called "the most astonishing testament to the powers of human observation and imagination ever set down on paper."3

to itself." Jobs went home early that day to mull over the problem, then called Ive

One person who encouraged the denizens of the counterculture

published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction

Walter Isaacson

Okay, tell me what's wrong with this place," he said. There were some murmurings, but Jobs cut them off. "It's the products!" he answered. "So what's wrong with the products?" Again there were a few attempts at an answer, until Jobs broke in to hand down the correct answer. "The products suck!" he shouted. "There's no sex in them anymore!

most of the innovations of the digital age were done collaboratively.

But we have far fewer tales of collaborative creativity, which is actually more important in understanding how today's technology revolution was fashioned.

Leonardo refuted this by arguing that painting is not only an art but also a science. In order to convey three-dimensional objects on a flat surface, the painter needs to understand perspective and optics. These are sciences that are grounded in mathematics. Therefore, painting is a creation of the intellect as well as the hands.

In fact, neither explanation does Jobs and Apple justice. As the case of the forgotten Iowa inventor John Atanasoff shows, conception is just the first step. What really matters is execution. Jobs and his team took Xerox's ideas, improved them, implemented them, and marketed them.

Lightning bolts went off in my head," according to Jobs. "I remember running into the house, crying.

Steve created the only lifestyle brand in the tech industry," Larry Ellison said.

Tim Cook When Steve Jobs returned to Apple and produced the "Think Different" ads and the iMac in his first year, it confirmed what most people already knew: that he could be creative and a visionary. He had shown that during his first round at Apple. What was less clear was whether he could run a company. He had definitely not shown that during his first round.

Because a lot of people think they're crazy, but in that craziness we see genius.

never could, and he was able to avoid having too many bozos working

the world are the ones who do. —Apple's "Think Different" commercial

The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently," he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking.

The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves.

Other than a little training in commercial math at what was known as an "abacus school," Leonardo was mainly self-taught. He often seemed defensive about being an "unlettered man," as he dubbed himself with some irony. But he also took pride that his lack of formal schooling led him to be a disciple of experience and experiment.

But then he paused to recognize the role Jobs in fact played. "In so many other companies, ideas and great design get lost in the process," he said. "The ideas that come from me and my team would have been completely irrelevant, nowhere, if Steve hadn't been here to push us, work with us, and drive through all the resistance to turn

Ive grew up in Chingford, a town on the northeast edge of London. His father was a silversmith who taught at the local college. "He's a fantastic craftsman," Ive recalled. "His Christmas gift to me would be one day of his time in his college workshop, during the Christmas break when no one else was there, helping me make whatever I dreamed up.