Quotes About Maxim Behar

My global PR revolution thesis will certainly not go down without criticism. The most severe criticism should be expected from the people who don`t know the PR industry. They might say, Revolution? What revolution? Facebook is just out there anyway!

Nowadays, some 60-70 percent of our clients turn to us as PR consultants - and it seems to be exactly the same everywhere in the world - for two main reasons: crisis management and reputation management.

Therefore, it makes no sense for advertising to even compete with PR, because advertising is not competitive anymore. PR`s edge clearly rests on creative and strategic services.