Quotes About Arthur Sackler

Sounding a bit like Arthur Sackler when he dismissed the dangers of Valium, Romagosa asserted that fears of people becoming hooked on morphine had been overblown, because addiction "is a psychological malady" and only occurred when morphine was misused by "those who do not need it.

It was Arthur Sackler who would be credited not just with this campaign but with revolutionizing the whole field of medical advertising. In the words of one of his longtime employees at McAdams, when it came to the marketing of pharmaceuticals, "Arthur invented the wheel.