Quotes About User-centered

You are designing for people the way you would like them to be, not for the way they really are." When

We realized that what too often comes from a conventional user-centered innovation process, even in partnership with some of the greatest companies on earth, is unicorns: ideas that are beautiful to think about and highly interesting, but that will never appear in the marketplace or your backyard, because they're conceived in blinkered isolation from the myriad of things that actually determine what makes it to market and what doesn't.

A modern health and social care system has to be completely focussed on the needs of its users.