Quotes About Hero

Storytellers use the guide character to encourage the hero and equip them to win the day.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

Before knowing what the hero wants, the audience has little interest in her fate.

failed to answer the one question lingering in the subconscious of every hero customer: How are you helping me win the day?

The guide must have this precise one-two punch of empathy and authority in order to move the hero and the story along. These are the characteristics the hero is looking for, and when she senses them, she knows she's found her guide.

A hero needs somebody else to step into the story to tell them they're different, they're better. That somebody is the guide. That somebody is you.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

The only two motivations a hero has in a story are to escape something bad or experience something good.

The strongest character in a story isn't the hero, it's the guide. Yoda. Haymitch. It's the guide who gets the hero back on track. The guide gives the hero a plan and enough confidence to enter the fight. The guide has walked the path of the hero and has the advice and wisdom to get the hero through their troubles so they can beat the resistance.

If a storyteller doesn't clearly let an audience know what no-good, terrible, awful thing might befall their hero unless she overcomes her challenge, the story will have no stakes, and a story without stakes is boring.

brand that positions itself as the hero is destined to lose.

Always position your customer as the hero and your brand as the guide. Always.

Oh, this is another hero, like me. I wish I had more time to hear their story, but right now I'm busy looking for a guide.

In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn't win, and what wonderful thing will happen if they do.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

the customer is the hero of the story, not your brand. When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.

Each of us is the hero in the movie of our life. The only difference is that some of us are better at justifying our actions to ourselves, while others beat themselves up for every mistake they make.

Lord of the Rings!

In wartime, everyone loves a soldier, and a wounded hero even more so.

Tennis belongs to the individualistic past - a hero, or at most a pair of friends or lovers, against the world.

Could I be your hero, or your villain? I guess it just depends in whose eyes

Dead parents are gruesome, yes, but anyone who's anyone in children's literature has either been orphaned or abandoned; well-adjusted kids from stable two-parent homes don't go on hero quests.