Quotes About Goal

The more I strive for them the more they utterly elude me

The goal is to produce a great product, one that is successful, and that customers love.

The present goal of the individual in group enterprises is to avoid dominance; leadership is felt to be a character disorder.

You have to think anyway, so why not think big?

It isn't about what you don't get done; it's about what you do get done.

The goal for our branding should be that every potential customer knows exactly where we want to take them:

What's the most important thing you can do today? If you can answer that question, morning after morning, you are in an elite group of professionals.

The goal for our branding should be that every potential customer knows exactly where we want to take them: a luxury resort where they can get some rest, to become the leader everybody loves, or to save money and live better.

The hero must want something that is difficult and perhaps even frightening to achieve.

how it will make their lives better, and what they need to do to buy it.

And what is a story but the wanting for something difficult and the willingness to work for it?

a story involves a character who wants something and overcomes conflict to get it.

The catalyst for any story is that the hero wants something.

Before knowing what the hero wants, the audience has little interest in her fate.

The idea is that you place a gap between a character and what they want.

you have to create a character who wants something and overcomes conflict to get it.

In fact, most stories start with a character who wants something followed by a scene in which an enormous challenge is placed between where the character is and what the character wants.

When we don't want anything, or, perhaps, when we cannot exactly define what we want, we become characters in a story with no plot.

All relationships are teleological.

Being specific matters. Kennedy would have bored the world had he cast a vision for a "highly competitive and productive space program." Instead, he defined the ambition specifically and as such inspired a nation: "We're going to put a man on the moon.

Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand. The catalyst for any story is that the hero wants something. The rest of the story is a journey about discovering whether the hero will get what they want.

As long as you're going to be thinking anyway, think big.

A dreamer will not stop having that dream until it has been fulfilled

The day you chose what you want to do, is the day you chose how u wan to live.