Quotes About Persuasion

We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present. But in none of these cases did anyone substantially alter the content of what they were saying. Instead, they tipped the message by tinkering, on the margin, with the presentation of their ideas,.....

Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people-Salesmen-with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.

When Tom Gau and I sat across from each other in his office, then, we almost immediately fell into physical and conversational harmony. We were dancing. Even before he attempted to persuade me with his words, he had forged a bond with me with his movements and his speech.

To Sternberg, practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.

We fall out of truth-default mode only when the case against our initial assumption becomes definitive. We do not behave, in other words, like sober-minded scientists, slowly gathering evidence of the truth or falsity of something before reaching a conclusion. We do the opposite. We start by believing. And we stop believing only when our doubts and misgivings rise to the point where we can no longer explain them away.

a hint is the hardest kind of request to decode and the easiest to refuse.

Just as Tom Gau could, through the persuasive force of his personality, serve as a Tipping Point in a word-of-mouth epidemic, the people who die in highly publicized suicides-whose deaths give others permission to die-serve as the Tipping Points in suicide epidemics.

practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.

The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon section, is what psychologist Robert Sternberg calls 'practical intelligence'. To Sternberg, 'practical intelligence' includes things like: knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.

doubts trigger disbelief only when you can't explain them away.

practical intelligence." To Sternberg, practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect." It is procedural: it is about knowing how to do something without necessarily knowing why you know it or being able to explain it.

practical intelligence includes things like knowing what to say to whom, knowing when to say it, and knowing how to say it for for maximum effect.

We all want to believe that the key to making an impact on someone lies with the inherent quality of the ideas we present.

I know how to ask for the money.' And that's the secret to the whole damn business.

As Wilson puts it, what happens is that we come up with a plausible-sounding reason for why we might like or dislike something, and then we adjust our true preferences to be in line with that plausible-sounding reason.

Would Oppenheimer have lost his scholarship at Reed? Would he have been unable to convince his professors to move his classes to the afternoon? Of course not. And that's not because he was smarter than Chris Langan. It's because he possessed the kind of savvy that allowed him to get what he wanted from the world.

Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.

Você acredita em alguém não porque não tenha dúvidas a respeito da pessoa. A crença não é a ausência de dúvida. Você acredita em alguém porque não tem dúvidas suficientes a respeito.

Unless you are able to influence the way others think and act, your chances for success are limited.

Subliminal influence, is the constant drive to the change in consumer choices.

Everybody sells something to somebody every day, whether it's a product, a service or just a case of making sure that they get their own way.

An anomaly has his own ambitions. You can try reasoning with him, but that's like using money to bribe a beast.

You can say anything to anyone, but how you say it will determine how they will react.

It is certain my belief gains quite infinitely the very moment I can convince another mind thereof