Quotes About Persuasion

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

A lifeguard doesn't have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what's at stake, you don't have to run ads to get them to hold on to it.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone.

The fact is, a bigger badge isn't going to help at all. People aren't going to follow you because you order them to.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Make it easy to believe.

The entrepreneur is comfortable raising money, hiring and firing, renting more office space than she needs right now. The entrepreneur must dream big and persuade others to share her dream. The freelancer, on the other hand, can focus on craft. She can most easily build her business by doing great work, consistently.

If you're trying to persuade the tribe at work to switch from one strategy to the other, don't start with the leader of the opposition. Begin instead with the passionate individuals who haven't been embraced by other tribes yet. As you add more and more people like these, your option becomes safer and more powerful—then you'll see the others join you.

They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

you can't sell your ideas, your ideas go nowhere.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone. Changed the boss's mind. Changed the school system. Changed demand for your product.

great marketing is the generous and audacious work of saying, "I see a better alternative; come with me.

When you market to someone who doesn't have a pattern yet, you don't have to persuade them that their old choices were mistakes.

What we choose to market is up to us. If the change you seek to make can't be talked about, perhaps you should find a different change worth making.

rape or seduction, he'd take either

And if Harry spun webs to make a spider proud, Eleanor could entangle archangels in her snares.

We brought up our sons to 'eat everything', but their mixed genetic inheritance prevailed: one twin took to meat-eating with relish, while the other, at age seven, with no persuasion whatsoever from his father, turned staunchly vegetarian.

Language is a virus from outer space. WILLIAM BURROUGHS

Truth doesn't enter in if they've decided something is doctrine, they'll ignore all evidence to the contrary and lie to your face.

Akri? Can I keep him? See, he good eating. Lots of fat on this one. (Simi) No, Simi. You can't keep the baby. His mother would miss him. (Acheron) But he want to go home with the Simi. He said so. (Simi) No, Simi. (Acheron) No Simi, no food. Nag, nag, nag. (Simi)

Come to the dark side. We have cookies.

For those who want to believe, no proof is ever required. For those who refuse to believe, no proof is ever enough.