Quotes About Persuasion

The goal is to activate your model in the people in the "middle.

These assumptions lead progressives into other traps: assuming that hard facts will persuade voters, that voters are "rational" and vote in their self-interest and on the issues, and that negating a frame is an effective way to argue against it. 5.

even when you negate a frame, you activate the frame.

This is how reason really works: through framing, metaphors, emotion, narratives, and imagery.

Propaganda is another manipulative use of framing.

Can linguistic framing change the kind of person someone is? The answer seems to be yes, though possibly not in extreme cases.

But the facts have to be framed in appropriately moral terms so that they can be taken seriously.

The honest strategy is to use only your language and avoid using the other side's language. That will maximally activate your moral system in the moderates on the other side.

Because of the effect of language and imagery on the brain, the constant use of one ideology's language over the other's has an enormous effect on our politics.

The consequence is that arguing simply in terms of facts—how many people have no health insurance, how many degrees Earth has warmed in the last decade, how long it's been since the last raise in the minimum wage—will likely fall on deaf ears. That's not to say the facts aren't important. They are extremely important.

You have to persuade yourself that you absolutely don't care what happens. If you don't care, you've won. I absolutely promise you, in every serious negotiation, the man or woman who doesn't care is going to win.

We are not won by arguments that we can analyze, but by tone and temper; by the manner, which is the man himself.

This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.

I still remember how me and my husband spent 30 minutes trying to convince our then 10 and 12 year old son and daughter that they really would love this black and white movie called, 'It's a Wonderful Life'.

Orthodox Christianity, by playing upon the emotions of man, is able to accomplish wonders toward keeping him in order and relieving his mind. It can frighten or cajole him away from evil more effectively than could reason.

In a way I think Bill Clinton is more likely to forgive and move on or at least try to woo people who don't love him. But he never really tried to woo the press as much as he might have.

Woody Allen said that 95% of history is explained as a man trying to impress a woman. And that's true in my life.

Every spoken word arouses our self-will.

Insight into character comes from listening intently to the spoken word. The physical person, their charisma, charm and dramatic flair is more often used to persuade audiences, as they use these stealth tools of disguise and deception.

If I may use such a word when I am speaking of religious subjects, it is by voice and words that men 'mesmerize' each other. Hence it is that the world is converted by the voice of the preacher.

Words are, of course, the most powerful drug used by mankind.

The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.

Words are more treacherous and powerful than we think.

Words have a lot of power.