Quotes About Persuasion

Since one cannot defend a belief based on faith by persuading skeptics it is true, the faithful are apt to react to unbelief with rage, and may try to eliminate that affront to everything that makes their lives meaningful.

En un viejo chiste, un orador callejero se dirige a una multitud hablando sobre las glorias del comunismo: -¡Cuando llegue la revolución, todos comerán fresas con nata!- Desde la parte delantera, un hombre exclama: -Pero ¡a mí no me gustan las fresas con nata!- El orador brama: -¡Cuando llegue la revolución, te gustarán las fresas con nata!

If you have to silence people who disagree with you, does that mean you have no good arguments for why they're mistaken?

Baloney is flattery laid on so thick it cannot be true, and blarney is flattery so thin we love it.

In the end, we love people into belief. We do not argue them into belief.

In a post-Christian, skeptical age, love on display is the most convincing apologetic.

I love advertising because I love lying.

You women could make someone fall in love even with a lie.

How do we persuade a woman not to have an abortion? As always, we must persuade her with LOVE, and we remind ourselves that love means to be willing to give until it hurts.

Bad evangelism says: I'm right, you're wrong, and I would love to tell you about it

You can't make someone read. Just like you can't make them fall in love, or dream.

We are pleased with one who instantly assents to our opinions, but we love a proselyte.

It's Not My Job To Try To Persuade People To Love Me, It's Only To Try To Make Them Love The Music

While money doesn't buy love, it puts you in a great bargaining position.

Arguments out of a pretty mouth are unanswerable.

People familiar with the working of courtrooms know that truth and justice are only in the eye of the beholder. The best lawyers know that their job is only to convince that beholder of their version.

You do not want to try to resolve their pain at this point. In fact, if anything, you want to amplify that pain.

In terms of the split between logic and emotion, you're always going to build airtight logical cases first and airtight emotional cases second. Why? Quite simply, by making the airtight logical case first, you satisfy your prospect's bullshit detector, which then frees them up to be moved emotionally.

People don't buy stock; it gets sold to them. Don't ever forget that.

Vender es todo en la vida. De hecho, si no vendes, fracasarás.

A 9, on the other hand, is almost always doable. In fact, with only a few exceptions, you can always get a prospect to a 9 on the certainty scale, which is more than sufficient to close 99 percent of the prospects you'll speak to. And as far as the remaining 1 percent go, you can actually close those prospects too, although I'll circle back to them in a few minutes when we

Given that you just raised Bill's level of logical certainty to at least a 9 and his emotional certainty to at least a 7, does it make sense for you to take a shot and ask for the order again? After all, if it turns out that Bill has a low action threshold, isn't there a shot that you could slide in under the wire, as the phrase goes, and close him? The answer is no, absolutely not.

Now, for that annoying 5 percent of prospects who reject your hypothesis—that it's actually a lack of trust that's holding them back, not some bogus objection—you're going to come at them with everything you've got.

saying something along the lines of: "So, Bill, why don't we do this …" or "So, all I'm asking for is this …" and then transitioning directly into your close, which will end with you asking for the order a second time.