Quotes About Persuasion

The truly persuasive must step out of themselves and see their own flaws first and admit they could be wrong. Then, when they correct for that, you can be truly persuasive.

But when someone is on a winning horse, and everything looks wonderful, it's very hard as an outsider to persuade them something is wrong.

There's a right way to sell and a wrong way to sell.

Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.

I marketed pens - on the phone. But the beauty of the gig was that you had to call these strangers and say, 'Hi, how ya doing?' You made up a name, like, 'Hey, it's Edward Quartermaine from California. You're eligible to receive this grandfather clock or a trip to Tahiti.' You promise them all these things if they buy a gross of pens.

You can fool a person into going to see a movie with a good trailer.

Could people be trained to be less gullible? Or are you as stuck with gullibility as you are with skin colour?

I have a lot of power. Here, I can decide: training at six in the morning! Training 11 in the night! But my style is not to impose. I would like to convince the players of what they are doing. This takes more time.

Each of you possesses the most powerful, dangerous and subversive trait that natural selection has ever devised. It's a piece of neural audio technology for rewiring other people's minds. I'm talking about your language.

Selling is essentially a transfer of feelings.

We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'

It's hard to translate excitement for one candidate to another.

Media is extraordinarily important and is an extraordinarily powerful tool. There's a reason that the first things that a rebellion or revolt will take is the media. The story you transmit is the story that becomes a given, or the narrative of a country and people.

A manager can have a great idea but if the players don't understand it, or don't follow you, your idea doesn't have much use. On the other side, you can have a bad idea, but if the players are convinced it, and you transmit it well, it can work.

People rich enough to redecorate every 10 months are certainly careless with antique furniture. I found four 1760 French side chairs, tapestry seats intact. Claiming them proved easier than persuading any cabdriver to transport the things.

The storyteller is clever and masterful and has already decided exactly what he wants you to think and believe.

I could get a job in an advertising agency. I'll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness.

In the World War, we used propaganda to make the boys accept conscription. They were made to feel ashamed if they didn't join the army.

For each of them, men, is able, going into each of the cities, to persuade the young-who can associate with whomever of their own citizens they wish to for free-they persuade these young men to leave off their associations with the latter, and to associate with themselves instead, and to give them money and acknowledge gratitude besides.

For I go around doing nothing but persuading both young and old among you not to care for your body or your wealth in preference to or as strongly as for the best possible state of your soul, as I say to you: Wealth does no bring about excellence, but excellence makes wealth and everything else good for men, both individually and collectively

She flashes me a smile so devastating that it could even make an atheist believe in God.

Sex appeal is fifty percent what you've got an fifty percent what people think you've got.

Sometimes it appears that we're reaching a period when our senses and our minds will no longer respond to moderate stimulation. We seem to be approaching an Age of the Gross. Persuasion through speeches and books is too often discarded for disruptive demonstrations aimed at bludgeoning the unconvinced into action.

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