Quotes About Persuasion

The most important thing to do is to make the judge want to decide things your way, Darrow advised one of his younger partners. They are human beings, moved by the same things that move other human beings. The point of law merely give the judge a reason for doing what you have already made him want to do.

How then to enforce peace? Not by reason, certainly, nor by education. If a man could not look at the fact of peace and the fact of war and choose the former in preference to the latter, what additional argument could persuade him? What could be more eloquent as a condemnation of war than war itself? What tremendous feat of dialectic could carry with it a tenth the power of a single gutted ship with its ghastly cargo?

Advertisement! A device for forcing the unwilling into line. Did it matter to a ground vehicle manufacturer whether a given individual felt an original or spontaneous desire for his product? If the prospect (that was the word) could be artificially persuaded or cajoled into feeling that desire and acting upon it, would that not be just as well?

Los anuncios! Un procedimiento para atraer a los desinteresados. ¿Qué le importaba a un fabricante de vehículos terrestres si el deseo de un individuo desconocido hacia su producto era espontáneo o provocado? Si el cliente —esa era la palabra— podía ser artificialmente convencido o sugestionado para sentir tal deseo y actuar en consecuencia, ¿no era eso todo lo que le importaba al fabricante?

Men who rule by tricks of the mind need not necessarily be men in obvious power.

Well, he used to say that only a lie that wasn't ashamed of itself could possibly succeed. He also said that nothing had to be true, but everything had to sound true.

público. No trató de razonar con ellos. Puede ser que cuanto mayor sea el grupo de gente, más fácilmente se les convence por la emoción que por la razón. Como las emociones son pocas y las razones muchas, el comportamiento de una masa de gente es más fácil de predecir que el comportamiento de una sola persona.

Young man, my powers, on paper, are enormous, but I can only succeed when the public is willing to let me. Let me give you a lesson in practical politics.

Procuraba dársela con cierta vaguedad, para que al final creyera que la decisión era suya. Este sistema siempre me sirvió bien. Un hombre hace lo que puede, una mujer hace lo que el hombre no puede.

The measure of a master is his success in bringing all men round to his opinion 20 years later.

Advertising - a judicious mixture of flattery and threats.

The President spends most of his time kissing people on the cheek in order to get them to do what they ought to do without getting kissed.

You say to your soldier, 'Do this' and he does it. But I am obliged to say to the American, 'This is why you ought to do this' and then he does it.

One of the best ways to persuade others is with your ears - by listening to them.

When you've got them by their wallets, their hearts and minds will follow.

The ability to deal with people is as purchasable a commodity as sugar or coffee. And I pay more for that ability than for any other under the sun.

Charm is a way of getting the answer yes without having asked any clear question.

My most brilliant achievement was my ability to be able to persuade my wife to marry me.

Fleas can be taught nearly anything that a Congressman can.

If the world will be gulled, let it be gulled.

"Will you walk into my parlour?" Said the spider to a fly: '"Tis the prettiest little parlour That ever you did spy."

I'm from Missouri; you must show me.

The manner of your speaking is full as important as the matter, as more people have ears to be tickled than understandings to judge.

Gifts are hooks.