Quotes About Persuasion

A person's life persuades better than his word," said one of Aristotle's contemporaries.

THE UNANNOUNCED EMOTION: Don't advertise a mood. Invoke it

When you want to change someone's mood, tell a story.

CONCESSION: Concede your opponent's point in order to win what you want.

Para vencer en una discusión deliberativa, no intentes superar a tu contrincante. En lugar de eso, trata de salirte con la tuya.

Es frecuente ganar las discusiones por puntos, pero perder la batalla.

Goals. What does the persuader want to get out of the argument? Is she trying to change the audience's mood or mind, or does she want it to do something? Is she fixing blame, bringing a tribe together with values speech, or talking about a decision? Ethos, pathos, logos. Which appeal does she emphasize—character, emotion, or logic? Kairos. Is her timing right? Is she using the right medium?

Mientras el resto del mundo luche, nosotros discutiremos. Y la discusión nos permite conseguir lo que queremos en mayor grado que la lucha.

mayor orador de la historia, Marco Tulio Cicerón, quien propuso tres objetivos para persuadir a la gente, en orden creciente de dificultad:

Estimula las emociones de tu audiencia. Cambia su opinión. Hazla actuar.

La persuasión efectiva requiere interpretar las creencias y las expectativas, los valores y las emociones de tu audiencia. Puedes hacerlo cínicamente. Puedes usar la retórica para expresar tu punto de vista e incluso para cambiar el mundo. Pero con frecuencia el objetivo «es la gente, no las ideas», como dice David.

Le he dicho mil veces que los argumentos más productivos utilizan el tiempo futuro, el lenguaje de las elecciones y las decisiones.

Luego cambia su opinión. Convence a la bombilla de que un repuesto es la mejor manera de conseguir luz aquí.

For the record, you are a very, very good bad influence.

There is no more evidence of the effectiveness of advertising than of the existence of God.

One who lets others believe is always superior to one who believes, or makes others believe.

Hacía falta una fortaleza diferente para persuadir en vez de obligar. Talut se ganaba el respeto respetando a los demás.

I'm telling you stories. Trust me.

Once you teach people to say what they do not understand, it is easy enough to get them to say anything you like.

Ä°nançlar?na egemen olan gereksinimleri, ÅŸuna ya da buna inand?rmaktaki ç?karlar?, kendilerinin neye inand?klar?n? öÄŸrenmeye engel oluyor.

Russia will never be really civilized, because it was civilized too soon. Peter has a genius for imitation; but he lacked true genius, which is creative and makes all from nothing. ... His first wish was to make Germans or Englishmen, when he ought to have been making Russians; and he prevented his subjects from ever becoming what they might have been by persuading them that they were what they are not.

Given to exaggeration in its feelings, a crowd is only impressed by excessive sentiments. An orator wishing to move a crowd must make an abusive use of violent affirmations. To exaggerate, to affirm, to resort to repetitions, and never to attempt to prove anything by reasoning are methods of argument well known to speakers at public meetings.

You turned a crazy old guy into an enemy in less than two minutes. YOU did it. You've done it over and over, I've seen you: you approach people like an enemy and bam!, they turn into one, whether they were to begin with or now -Maddy

I admire the way we can lie, putting reason on our side.