Quotes About Persuasion

Those convinced against their will are of the same opinion still.

A man convinced against his will Is of the same opinion still

Research has shown that frequent viewers of Fox News, a network that writes skepticism about climate change into its scripts, are less likely to accept the scientific consensus than those who do not watch Fox News.

The truly powerful ideas are precisely the ones that never have to justify themselves.

I know that words cannot move mountains, but they can move the multitude - we've proven that time and time again. People are more ready to fight and die for a word than for anything else. Words shape thought, stir feeling, and force action. They kill and revive, corrupt and cure.

Nobody is more indoctrinated than the indoctrinator.

The best marketers aren't the best talkers… although many of them could charm the  pants right off you…they're the best listeners. They know how to hear what prospects are really saying and what they're not saying.

It's not enough to tell the joke. You gotta sell the joke.

Now Maeve, sweetheart, do not be difficult," he chided, tipping the glass, still holding her jaw so she couldn't turn away, and watching her like a hawk to make sure she drank. "I dosed it with plenty of sugar. You'll find it sweet and tangy, just like you.

You can't say as much as you can in writing, but you can say what you say with great conviction.

I have an idea that the phrase "the weaker sex" was coined by some woman to disarm the man she was preparing to overwhelm. —OGDEN NASH

In short, we derive support for our preferred conclusions by listening to the words that we put in the mouths of people who have already been preselected for their willingness to say what we want to hear.

Leadership is not domination, but the art of persuading people to work toward a common goal.

Never argue. To win an argument is to lose a sale.

The purpose of a pitch isn't necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.

questions can outperform statements in persuading others.

and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness.

The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness.

The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn't some unnatural adaptation to the merciless world of commerce. It is part of who we are. As you're about to see, if I've moved you to turn the page, selling is fundamentally human.

The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It

We're persuading, convincing, and influencing others to give up something they've got in exchange for what we've got.

the "first step in salesmanship" was "autosuggestion," "the principle through which the salesman saturates his own mind with belief in the commodity or service offered for sale, as well as in his own ability to sell.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of paying attention in class. Entrepreneurs woo funders, writers sweet-talk producers, coaches cajole players. Whatever our profession, we deliver presentations to fellow employees and make pitches to new clients. We try to convince the boss to loosen up a few dollars from the budget or the human resources department to add more vacation days.

Ferlazzo makes a distinction between "irritation" and "agitation." Irritation, he says, is "challenging people to do something that we want them to do." By contrast, "agitation is challenging them to do something that they want to do.