Quotes About Persuasion

Every director knows it is his job to be manipulative. When you make an edit, you are trying to manipulate.

People internalise marketing.

There is something about words. In expert hands, manipulated deftly, they take you prisoner.

Las palabras tienen algo especial. En manos expertas, manipuladas con destreza, nos convierten en sus prisioneros. Se enredan en nuestros brazos como tela de araña y en cuanto estamos tan embelesados que no podemos movernos, nos perforan la piel, se infiltran en la sangre, adormecen el pensamiento. Y ya dentro de nosotros ejercen su magia.

Strong communicators increase their influence because they are intentional and focused with their language.

I feel confident that I could persuade a millionaire on Friday to subsidize a revolution for Saturday out of which he would make a huge profit on Sunday even though he was certain to be executed on Monday.1 —Saul Alinsky

Nearly every example of faulty reasoning that has been published is accompanied by the phrase of course or its equivalent.

Good salesmanship is nothing more than maximizing the positive and minimizing the negative.

You never question the truth of something until you have to explain it to a skeptic.

pretty websites don't sell things. Words sell things.

Never assume people understand how your brand can change their lives. Tell them.

If they don't, people will not listen.

Customers are much more likely to buy a $500 item if they can get it for only $200.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

We must tell our customers how great their life can look if they buy our products and services

The most powerful tool any of us can use to magically open doors is a one-liner.

while marketing puts the right words together to pique a customer's interest and close the deal.

Instead, we hear statements like "Make migraines a memory" or "Fuel efficiency for the future" or "Rain ought to stay on the outside of your house!" None of those cute and clever statements will sell anything.

The One-two Punch of Empathy and Authority

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

People are wondering how you can make their lives better, and we're going to show you how to tell them in such a way that they will want to engage with your brand.

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER