Quotes About Persuasion

The human brain is a complex organ with the wonderful power of enabling man to find reasons for continuing to believe whatever it is that he wants to believe.

If a man has enough power, he can speak softly and everyone will listen

The power of a movement lies in the fact that it can indeed change the habits of people. This change is not the result of force but of dedication, of moral persuasion.

Any form of art is a form of power; it has impact, it can affect change. It can not only move us, it makes us move.

What good fortune for those in power that people do not think.

All power, even the most despotic, rests ultimately on opinion.

Power is nothing unless you can turn it into influence.

I think pictures and words have the power to make us rich or poor.

Great is the power of steady misrepresentation

What does democracy come down to? The persuasive power of slogans invented by wily self-seeking politicians.

While leadership depends on depth of conviction and the power coming therefrom, there must also be the ability to share that conviction with others.

People keep saying, 'How'd you get power?' Nobody gives you power. I'll tell you what power is. Power in my estimation is if people will listen to you. That's it.

He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.

The very essence of all power to influence lies in getting the other person to participate. The mind that can do that has a powerful leverage on his human world.

I think the power of persuasion would be the greatest superpower of all time.

One ad is worth more to a paper than forty editorials.

People's minds are changed through observation and not through argument.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I come from a state that raises corn and cotton and cockleburs and Democrats, and frothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me.

False eloquence is exaggeration; true eloquence is emphasis.

In my research on desire, I discovered nearly unanimous agreement among thoughtful people that we are unlikely to have a good and meaningful life unless we can overcome our insatiability. There was also agreement that one wonderful way to tame our tendency to always want more is to persuade ourselves to want the things we already have. This

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I warn you against believing that advertising is a science.

When I tell any truth, it is not for the sake of convincing those who do not know it, but for the sake of defending those that do.