Quotes About Persuasion

The campaign commercials don't tell you anything.

The great movies and the great commercials always work on every single level.

Power says if you are a committee chairman, your idea is good only because you have got power.

If you want to get things done in life, you don't go into politics. If you want to get things done in life you go into communications. Absolutely certain.

A big part of the job of being a showrunner is, in my way of thinking, being a good communicator because there's really no other way to have hope for getting what you want, at the end of the day.

I think anyone who's ever gone through adolescence and wanted something from their parents knows the basic tenets of a con.

Let's face it - Donald Trump is a very, very good con man.

The name 'con artist' really does capture it. They're artists, and I have admiration for all artists.

Condemning art as manipulative is a non sequitur, of course. All art is manipulative.

The BBC is very aware of its role in shaping people's consciousness... it's manipulative and deeply political.

As social animals, we are extremely susceptible to the moods of other people. This gives us the power to subtly infuse into people the appropriate mood for influencing them.

It's my job to motivate the audience to believe. I have to get them to suspend their judgment in favor of involvement.

I'm always a bit suspicious of writers who have the gift of the gab.

If you state the obvious long enough, other people will pick up on what you're talking about and examine it. And usually they'll swallow it.

My goal as a comedian is to sway people's opinion. It's not my only goal and it's not the only way I measure myself.

You can sway an audience if you win the women over. The gentlemen will follow 'cause they can be so foolish like that at times, they are easily led.

It would be awesome to be so impressive that we could sway people to our way of thinking just by declaiming our thoughts, but probably most of us lack such gravitas. Luckily, there's something even better: evidence, logic, and argument.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

How many McDonald's gift certificates would it take to sway a lot of Americans to pledge to never publicly criticize the U.S, President?

Appellate advocacy, particularly at the Supreme Court, is really intimate. I mean, you're just a few feet away from the Chief Justice. You know, if you're sweating, they see you.

The sweetest two words in any negotiation are actually, 'That's right.' Before you convince them to see what you're trying to accomplish, you have to say the things to them that will get them to say, 'That's right.'

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

Beneath the rule of men entirely great, the pen is mightier than the sword.