Quotes About Persuasion

Reinforce freedom of choice: sometimes people resist, not because they are dismissing the argument, but because they are rejecting the feeling of their behavior being controlled. It helps to respect their autonomy by reminding them that it's up to them to choose what they believe.

The more reasons we put on the table, the easier it is for people to discard the shakiest one. Once they reject one of our justifications, they can easily dismiss our entire case. That happened regularly to the average negotiators: they brought too many different weapons to battle. They lost ground not because of the strength of their most compelling point, but because of the weakness of their least compelling one.

When the dogs returned, the Senator gave them treats from his pocket, and Jun Do understood that in communism, you'd threaten a dog into compliance, while in capitalism, obedience is obtained through bribes

It is far easier to sell the case for occupation and enslavement if you are persuaded that the indigenous people are different, have different origins, and are qualitatively inferior to colonists.

Let's talk sense to the American people.

I sometimes marvel at the extraordinary docility with which Americans submit to speeches.

A politician is a statesman who approaches every question with an open mouth.

The great mass of people ... will more easily fall victim to a big lie than to a small one.

By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise.

What luck for the rulers that men do not think

If you tell a big enough lie and tell it frequently enough, it will be believed.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.

I know that fewer people are won over by the written word than by the spoken word and that every great movement on this earth owes its growth to great speakers and not to great writers.

What luck for rulers that men do not think.

When I recognize a concept as correct, I not only have the duty to convey this to my fellow citizens, but moreover the duty to eliminate contrary interpretations.

My whole life can be summed up as this ceaseless effort of mine to persuade other people.

O discurso de um estadista, falando ao seu povo, não deve ser avaliado pela impressão que o mesmo provoca no espírito de um professor de Universidade, mas no efeito que produz sobre as massas.

By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell -- and hell heaven. The greater the lie, the more readily it will be believed.

They can rule the world while they can persuade us our pain belongs in some order is death by famine worse than death by suicide, than a life of famine and suicide...?

Perhaps many white North Americans fear an overtly political art because it might persuade us emotionally of what we think we are "rationally" against; it might get us on a level we have lost touch with; undermine the safety we have built for oneselves, remind us of what is better left forgotten.

I tried to convert all my friends back in Houston to Patriots fans, which was successful to a small degree.

In sales, it's not what you say; it's how they perceive what you say.

Ninety percent of leadership is the ability to communicate something people want.

Ninety-nine percent of advertising doesn't sell much of anything.