Quotes About Persuasion

nunca convenceremos a un mono para que nos dé un plátano con la promesa de que después de morir tendrá un número ilimitado de bananas a su disposición en el cielo de los monos. Pero

That is how it is with lies. If you can have enough people believe your lies, before you know it, even the one you have lied against will be confused. The lie will make itself at home and the truth will be knocking outside its own door.

Go to any lengths to avoid preachiness! If you have to choose between the message and the story, always choose the story.

Every sale has five obstacles: no need, no money, no hurry, no desire, no trust

Por favor, no pierdas tu tiempo ni el de tus clientes explicándoles lo que es el producto. Cuéntales lo que el producto puede hacer por ellos y por qué.

Please don't waste your time and the prospect's time telling them what the product IS. Tell them what it can DO and why it will do it for them.

Emotion makes the prospects take action now, and logic enables them to justify the purchase later.

A writer uses his pen as a gun to kill readers.

If you can make a compelling argument, and win enough minds, and if you can transform various parts of our world sufficiently, then the moment belongs to you.

When we think we are using language, language is using us.

We rarely know the full power of words, in print or spoken.

The third component of the Law of Least Effort is defenselessness, which means that your awareness is established in defenselessness, and you have relinquished the need to convince or persuade others of your point of view.

I'm not persuaded by atheists who claim to live cheerfully in a random universe. They aren't waking up every morning to say, "How wonderful, another day when nothing really has meaning.")

I'm a talker, but that doesn't necessarily make a leader.

Nothing is easier than self-deceit. For what every man wishes, that he also believes to be true.

that she uses them to control her friends. Now he

Stephanie had no problem doing what she was told, just so long as she was given a good reason why she should.

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

Faith is a knowledge of the benevolence of God toward us, and a certain persuasion of His veracity.

Every time you have to speak, you are auditioning for leadership.

Stories are the single most powerful tool in a leader's toolkit.

Leadership appears to be the art of getting others to want to do something you are convinced should be done

If a group of people - leaders - can convince a group of folk who barely have a pot to piss in that the rich shouldn't be taxed-- THAT is leadership!

There are two levers for moving men - interest and fear.