Quotes About Persuasion

Notice that all of the foot-in-the-door experts seem to be excited about the same thing: You can use small commitments to manipulate a person's self-image; you can use them to turn citizens into "public servants," prospects into "customers," prisoners into "collaborators." And once you've got a man's self-image where you want it, he should comply naturally with a whole range of your requests that are consistent with this view of himself.

Um princípio conhecido do comportamento humano afirma que, ao pedirmos um favor a alguém, teremos mais sucesso se fornecermos um motivo.

Recent research indicates that my advice to steer clear of social-proof evidence if it is not fully present is mistaken. Rather than relying only on evidence of existing social proof, a communicator can do at least as well by relying on evidence of future social

A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason. People

Presenting an inexpensive product first and following it with an expensive one will cause the expensive item to seem even more costly as a result—hardly a desirable consequence for most sales organizations.

Those who don't know how to get people to say yes soon fall away; those who do, stay and flourish.

But more telling for me as a persuasion scientist attuned to pre-suasive approaches was how Mr. Buffett began that all-important section.

As Samuel Butler wrote more than 300 years ago, "He who agrees against his will / Is of the same opinion still.

The key to the success of this method is that each new prospect is visited by a salesperson armed with the name of a friend "who suggested I call on you." Turning the salesperson away under those circumstances is difficult; it's almost like rejecting the friend.

People rarely make decisions in a vacuum; in other words, our choices are almost always influenced by context,

conocido principio del comportamiento humano, cuando pedimos a alguien que nos haga un favor, tendremos más posibilidades de conseguirlo si le damos un motivo. A las personas les gusta tener motivos para hacer algo.

By words one of us can give another the greatest happiness or bring about utter despair; by words the teacher imparts his knowledge to the student; by words the orator sweeps his audience with him and determines its judgments and decisions. Words call forth emotions and are universally the means by which we influence our fellow-creatures.

there is no one, but no one, more gullible than a psychiatrist)

It is not so much by any power inherent in himself that the magician works, as by the ductility of that material of gaping credulity upon which he operates.

I was once a skeptic but was converted by the two missionaries on either side of my nose.

Skepticism is a religion very rich in evangelists but very short on saviors.

Hinc quam sic calamus saevior ense, patet. The pen worse than the sword.

Hence it is clear how much more cruel the pen is than the sword.

Hence it is clear how much more cruel the pen is than the sword. (Hinc Gham Sit Calmus Saevior Ense Patet)

If the world will be gulled, let it be gulled.

The point is that the powers on which he chiefly relied in exercising this forceful individual leadership were his powers of persuasion.

Does the mass give the leaders the program and its argumentation, or do the leaders give it to the mass?[163]

Political scientists Brendan Nyhan and Jason Reifler coined the term "backfire effect" to describe how some individuals when confronted with evidence that conflicts with their beliefs come to hold their original position even more strongly.

The person who is obviously angling for money or other material reward can only repel. If that is your intention, if you are looking for something other than pleasure—for money, for power—never show it. The suspicion of an ulterior motive is anti-seductive. Never let anything break the illusion.