Quotes About Persuasion

Do your homework and know your facts, but remember it's passion that persuades.

Persuasion is better than force.

People don't buy for logical reasons. They buy for emotional reasons.

You have your season, and you have but your season; neither can you lie down in peace, until you have some persuasion that your work as well as your life is at an end.

My view of life is, that it's next to impossible to convince anybody of anything.

Oliver Wendell Holmes said Lippmann's pieces were like flypaper: "If I touch it, I am stuck till I finish it.

Never explain anything. "The more you have to explain," Whitaker said, "the more difficult it is to win support." Say the same thing over and over again. "We assume we have to get a voter's attention seven times to make a sale," Whitaker said. Subtlety is your enemy. "Words that lean on the mind are no good," according to Baxter.

This is the propagandist's opportunity," Lippmann wrote.156 With enough money, and with the tools of mass communication, deployed efficiently, the propagandist can turn a political majority into a truth.

I think of a man in the voting booth who hesitates between two levers as if he were pausing between competing tubes of toothpaste in a drugstore," Reeves explained. "The brand that has made the highest penetration on his brain will win his choice.

Most Americans had only ever heard national political candidates shouting, trying to project their voices across a banquet hall or a football field. Hearing Roosevelt speak quietly and calmly, as if he were sitting across the kitchen table, having a reasonable argument with you, earned him Americans' dedicated affection. "It was a God-given gift," his wife said. He "could talk to people so that they felt he was talking to them individually.

The reverse should be preceded by a short nurturing statement, because you don't want to sound like a district attorney during cross-examination.

your adversary is building your positive expectations to close the deal. If you buy into these statements, he'll move right in and take the advantage.

Anyone can rejigger an atom bomb," said Hopkins. "But to possess the minds of millions? To make them your willing zombies across a whole decade? That's real magic.

Know this about yourself: there is only one reason professional salespeople lose orders-- they are outsold.

We sort of tell ourselves what we want to hear and the more we do that, the more we begin to agree with ourselves—and maybe get fooled into thinking what is wrong is actually right.

You are not right because people agree with you; you are right because your facts and reasoning are right.

Somewhere along the way I told myself to be confident. Sell yourself, Sarah Jane. Like Mr. Walter Chalmers sells his bitters.

3. Suggestibility

Trees are swayed by winds, men by words.

One must admire the achievement of Padmasambhava and Shantarakshita and their disciples, for it must have been difficult to persuade the rough warrior population of Tibet that nonviolence is the way to live, that self-conquest is more important than military conquest, that enlightened humanity is more important than national gods, and that the purpose of life is evolutionary merit and transcendent wisdom, not power and pleasure.

It takes two people to make a lie work: the person who tells it, and the one who believes it.

Get what you can with words, because words are free, but the words of an armed man ring that much sweeter.

When you tell a lie, you have to sound like you believe it. Goes double for the ones you tell yourself.

Amazing the rubbish idiots will believe if you shout it loudly enough.