Quotes About Persuasion

Technically excellent, perhaps, but not convincing.

One must be careful with words. Words turn probabilities into facts and by sheer force of definition translate tendencies into habits.

Money can't buy everything, but the personal magnetism that enables a man to make lots of money can, indeed, obtain most things.

To externalize impressions is more a way of persuading ourselves that we have them rather than actually having them.

Cuando discutimos de algún asunto la razón no la tiene quien más grita sino el que es capaz de enlazar sus argumentos de modo adecuado.

With 'Battlestar Galactica,' we had such resistance from the fan base to changing it. The upshot was, we ultimately won them over.

If I can convince you that I'm going to beat you up, and you believe me, that's your fault.

You can win more arguments then you might think as a writer, even though you legally have no recourse, and your script can get muddied and altered in any way possible. You can use reason, logic, and passion to argue persuasively for a case in your favor.

You just keep feeding hogwash to people, and pretty soon they'll eat it.

If the audience sees and feels things are real, then they buy it.

Men know what they want when we help them figure it out. We make them think they figured it out by themselves. They really didn't. We know we did it, and that's a woman's job.

When you walk into a room and you're asking someone to give you money to finance an idea, that's never easy.

It takes great salesmanship to convince a customer to buy something from you that isn't built or isn't finished.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

Officials in every White House crowbar the facts to make their cases.

It's barrister behaviour to say what you think will appeal to the person you're talking to, whoever it happens to be, whether it's true or not.

Whoever pays the consultant gets pretty much what they want to hear.

I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.

This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.

At 15, I knew someone whose mother cooked macrobiotic, so I persuaded my mother to go macrobiotic with me.

Why should I try to make you believe the things I believe in?

I think even if I did the research mentioned above, it would be a total waste of money because if those people don't believe in the testimonials, they won't believe in the research at all. They would say that I made it all up. So why waste money?

It was my wife that insisted I do 'The Hangover.'