Quotes About Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.

When our name is on a project, our ego pushes us over the hump and drives us to do even better work.

Skill and attitude are essential. Authority is not. In fact, authority can get in the way.

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.

To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can't help but talk about it, recommend it, and, yes, choose it.

When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. The very thing that made your employee a linchpin makes YOU a linchpin.

If you think the solution is more rules and less humanity, I fear you will be disappointed by the results. Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive.

If you're going to quit, quit before you start. Reject the system. Don't play the game if you realize you can't be the best in the world. Average

The Cul-de-Sac and the Cliff Are the Curves That Lead to Failure If you find yourself facing either of these two curves, you need to quit. Not soon, but right now. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.

If you have any comments at all about the store, please call me at home.

It's damaging to build organizations around repetitive faceless work that brings no connection and no joy. As

It's not for you shows the ability to respect someone enough that you're not going to waste their time. It's the freedom to ignore the critics who don't get the joke. ===

Seth runs TheMarketingSeminar.com, which is the intensive workshop that this book is based on.

Reacting, as Zig Ziglar has said, is what your body does when you take the wrong kind of medicine. Reacting is what politicians do all the time.

In order to change a culture, we begin with an exclusive cohort. That's where we can offer the most tension and create the most useful connections.

I'd divide the modern business plan into five sections: Truth Assertions Alternatives People Money

Faith is the unstated component in the work of a leader and I think faith is underrated. Paradoxically, religion is vastly overrated.

Excellence isn't about working extra hard to do what you're told. It's about taking the initiative to do work you decide is worth doing.