Quotes About Progress

THE JOURNEY EVERY CUSTOMER TAKES

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Step 2: Solution

Stage 2: Enlightenment

People love movies about characters who transform, and they love businesses that help them experience transformation themselves.

When a story demands transformation, you are much more likely to transform.

If a user lands on your site and wants to purchase your product or service, what is the next step you want them to take? Can they buy your product now? Do they need to be added to a wait list? Do they need to set up an appointment? Should they call? Register? Sign up? Donate?

The point is that people are drawn to transformation. When they see transformation in others, they want it for themselves.

Step 3: Result

Finally, when I finished rambling, he said, "Don, all relationships are teleological." I asked him what the word teleological meant. "It means they're going somewhere," Al said. "All relationships are living and alive and moving and becoming something.

The point of a story is never about the ending, remember. It's about your character getting molded in the hard work of the middle.

Let's Build Your Header

Keep Asking "Which Results In . . ." to Get to Your Solution

anything that doesn't serve the plot has to go.

1.    Overcoming objections. Look for (or ask for)

I worried this course was going to be a waste of time. I was wrong. I made more progress in six hours than I've made in ten years.

When you are born, you wake slowly to everything. Your brain doesn't stop growing until you turn twenty-six, so from birth to twenty-six, God is slowly turning the lights on, and you're groggy and pointing at things saying circle and blue and car and then sex and job and health care.

Every human being is on a transformational journey.

The key to marketing—and sales for that matter—is to invite the customer on a journey at the pace of a natural, healthy relationship.

Step 1: Problem

If you get the header of your website right, you're 50 percent done with your website.

Once an ambition has been decided, a positive turn is an event that moves the protagonist closer to the ambition, and a negative turn moves the protagonist away from his ambition. All

If you've not won awards, don't worry. All you need to do is quickly express empathy and quickly demonstrate authority and then move on.

What problem do you solve for customers? What will your customer's life look like if they buy your product? What consequences does your product help customers avoid?