Quotes About Nielsen

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all times what you're watching.

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

I know I am the first female celebrity in the world who has allowed herself to be filmed like that in an operating theatre.

Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web.

I was the Richard Gere non-lookalike in Illinois.

In the best traditions of American comedy, from its beginnings through the crash-bang comedies of the 1990s and 2000s, Leslie Nielsen skewered the otherwise proper, did it with mischievous delight and convulsed audiences mercilessly.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

Television used to be made much more in a vacuum; the only feedback the audience had for a long time was in a Nielsen number that would arrive sometime after the show had been broadcast. And now, people are just completely engaged on so many levels, and I think that you have to find a way as a show creator to follow your own compass.

drew more television viewers than did Ronald Reagan's but in fact Reagan in 1981 had 42 million viewers while Obama in 2009 had 38 million, according to Nielsen Media Research.

As Major League Baseball struggles to overcome its staid image and lure younger fans - according to Nielsen, most of the sport's TV viewers are over 50 - the simple bat flip has come to symbolize the culture war being waged within its ranks.

Users are not designers.

My father was working on his Ph.D. on Danish choral music - the Danish choral music of Carl Nielsen - so over there to do research.

The results also reinforce something that Nielsen wrote in 1997 after his first study of online reading. "How do users read on the web?" he asked then. His succinct answer: "They don't.