Quotes About Insight

The guy who isn't in the know can't understand ... how hard it is to be in the know and still not say.

Whether you understand it or don't understand . . . whether you accept it or not . . . what is, is. That's all there is to it.

And it's inside myself that I must create someone who will understand.

It is not enough to know what is written; we also need to grasp the significance of the Word.

How much has to be explored and discarded before reaching the naked flesh of feeling.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

If you can't describe what you are doing as a process, then you don't know what you are doing.

People often think that the best way to predict the future is by collecting as much data as possible before making a decision. But this…is like driving a car looking only at the rearview mirror-because data is only available about the past.

You'll see that without theory, we're at sea without a sextant.

If we can't see beyond what's close by, we're relying on chance—on the currents of life—to guide us. Good theory helps people steer to good decisions—not just in business, but in life, too.

Data is not the phenomenon. It represents the phenomenon, but not very well.

This is why theory can be so valuable: it can explain what will happen, even before you experience it.

the job to be done." The insight behind this way of thinking is that what causes us to buy a product or service is that we actually hire products to do jobs for us.

If you work to understand what job you are being hired to do, both professionally and in your personal life, the payoff will be enormous. In fact, it is here that this theory yields the most insight, simply because one of the most important jobs you'll ever be hired to do is to be a spouse. Getting this right, I believe, is critical to sustaining a happy marriage.

If you do not know how to ask the right question, you discover nothing." After decades of watching great companies fail over and over again, I've come to the conclusion that there is, indeed, a better question to ask: What job did you hire that product to do?

There is a simple, but powerful, insight at the core of our theory: customers don't buy products or services; they pull them into their lives to make progress.

He had dabbled in a thing which he had not understood. And had, furthermore, committed that greater sin of thinking that he did understand. And the fact of the matter was that he had just barely understood enough to make the concept work, but had not understood enough to be aware of its consequences. With

The incurious eye misses the obvious, the subtle, the subtext. The incurious eye is glazed in a cataract of ignorance and indifference. The incurious eye is neither blind nor myopic. It is empty.

Anyone who lives sees, but he who moves sees more.

I feel things other people don't. I don't think it's particularly clever of me, or anything like that. I just do it.

The way she saw it, she was lucky. She wasn't really blind—she just saw a different world from most other folks, and that put her in a unique position to do some good in the world.

But he'd brought new wisdom from the high places. He knew now that things forgotten might be recalled; things lost, found again.

Here let me be quite clear: the primary impulse behind such creations is not escapism. That implies a kind of cowardice in the face of the world, which is not what inspires such visions. Quite the reverse. It is a hunger to see more clearly that fuels the true fantasist. A desire to express the world's transforming heart.

With Floyd we had three hundred and ninety-eight years between us. All that bitter experience, he said, and not one of us wise.