Quotes About Action

Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

Of all the principles I'd learn about story, the idea that a character is what he does remains the hardest to actually live.

You're assuming that love is a feeling. It isn't. It can involve feelings, but often it doesn't. Love acts out of faith, which rarely involves feelings. Love is action; it's deciding something is true and living out of that belief.

And that's the first time I realized that the idea a character is what he does makes as much sense in life as it does in the movies. I thought about my friend's story from his wife's perspective. She only knows what he says and what he does, not what he thinks and what he feels. I'm sure his wife picked up on his newfound enthusiasm, but it did help me realize the stories we tell ourselves are very different from the stories we tell the world.

What's the most important thing you can do today? If you can answer that question, morning after morning, you are in an elite group of professionals.

A character is what he does.

Without an inciting incident that disrupts their comfort, they won't enter into a story. They have to get fired from their job or be forced to sign up for a marathon. A ring has to be purchased. A home has to be sold. The character has to jump into the story, into the discomfort and the fear, otherwise the story will never happen.

Suddenly my life wasn't boring or meaningless. There was something I had to do in order to keep a bad thing from happening.

Order now •?Call today •?Schedule an appointment •?Register today •?Buy now

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member's e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we'd like customers to do: to make a purchase so we can help them solve their problem.

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion. Having clear calls to action means customers aren't confused about the actions they need to take to do business with you.

Meaning is not an idea to be agreed with. It is a feeling you get when you live as a hero on a mission. And it cannot be experienced without taking action and living into a story.

A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Step 2: Solution

Story in a Nutshell Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

Characters only take action after they are challenged by an outside force.

Human beings take action when their story challenges them to do so.

4 CREATE YOUR ONE-LINER

Could that caveman grunt the answer to these three questions:         1.    What do you offer?         2.    How will it make his customer life better?         3.    What does he need to do to buy it?

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

After three more e-mails like this, our client included an e-mail that contained an offer and a call to action.

Here are some example headlines that work great: "Our customers no longer struggle with . . ." "You don't have to be confused anymore." "The stakes are high!" "Act now and avoid the hassles." "Our heart breaks when we see people struggle with . . .