Quotes About Hallyu

When I meet fans who relate to Korean films and dramas even though they don't understand the language or the culture, and when they talk about studying Korean and traveling to Korea because of those films and dramas, I think to myself that this is the true force of the Hallyu wave.

I'm lucky to have acted during a great era, and I was able to get a lot of love overseas, and I'm happy that I was able to contribute to hallyu in my own way.

South Korea's government and private industry have spent the last quarter-century collaborating to build this pop culture empire, in pursuit of a soft-power strategy that they've dubbed "Hallyu," or the "Korean Wave.