Quotes About Connectors

By cultivating rich social networks, by cultivating weak ties, not just close ties but the weak ties, by becoming connectors and by connecting others so that they connect us, we create a world in which these self-amplifying feedback loops feed on top of each other.

The connectors have gained the upper hand. We isolationists languish in the caves. Take

When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.

a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people—Salesmen—with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups. Who

Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people-Salesmen-with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.

If anyone wants to start an epidemic, then-whether it is of shoes or behavior or a piece of software-he or she has to somehow employ Connectors, Mavens, and Salesmen in this very way: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.

A coherent text is a designed object: an ordered tree of sections within sections, crisscrossed by arcs that track topics, points, actors, and themes, and held together by connectors that tie one proposition to the next. Like other designed objects, it comes about not by accident but by drafting a blueprint, attending to details, and maintaining a sense of harmony and balance.