Quotes About Loyalty

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives.

They're building an asset that has nothing to do with brand and everything to do with their relationship with you.

in virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

the opposite of quitting is rededication.

Too many organizations care about numbers, not fans.

In other words, they believe it's wiser to focus more on increasing sales to a smaller percentage of your existing customers than to find new ones.

durability of customer relationships. Invest money in customer retention, because it's a small fraction of the cost of customer acquisition.

Strangers Friends Customers Loyal Customers Former Customers

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe.

In a story so good that it should be apocryphal, Zappos offers graduates of their two-week paid training school $2,000 if they will quit their new jobs.

Your best customers become your new salespeople.

La confianza en la marca es un nivel de permiso que merece la pena? ¡Por supuesto que sí! Pero se debe vigilar, atender e invertir en ella.

all tribes are made up of partisans, the more partisan the better. If you're a middle-of-the-roader, you don't bother joining a tribe.

industry the most trusted brand is also the most profitable.

A medida que la gente va bajando por el embudo —y pasa de desconocido a amigo, de amigo a cliente, de cliente a cliente fiel—, el estatus de su confianza cambia.

The first thousand customers, if they're the right people, are practically priceless.

If you quit right in the middle of building that frequency, it's no wonder you never got a chance to earn the trust.

When you are leading a tribe, a tribe that you belong to, the benefits increase, the work gets easier, and the results are more obvious.

But is David doing it for the glory, or is he doing it for the tribe? I think you know the answer—great leaders focus on the tribe and only the tribe.

Akan tetapi andai pun dia dianggap mengkhianati mereka, dia tidak mengkhianati Tuhan-nya. Dia mengasihi Tuhan-nya kini secara berbeda. Segala sesuatu yang telah terjadi sampai saat ini memang harus terjadi untuk membawanya kepada kasih yang seperti ini. 'Sekarang aku pastor terakhir di negeri ini. Tetapi Tuhan Kita tidak bungkam. Andai pun Dia bungkam selama ini, kehidupanku sampai hari ini sudah cukup berbicara tentang Dia.

That truth should be silent I had almost forgot. (Enobarbus)

O good Horatio, what a wounded name, Things standing thus unknown, shall live behind me! If thou didst ever hold me in thy heart Absent thee from felicity awhile, And in this harsh world draw thy breath in pain, To tell my story. . . O, I die, Horatio;

We were, fair queen, / Two lads that thought there was no more behind / But such a day to-morrow as to-day, / And to be boy eternal.

I will not yield, To kiss the ground before young Malcolm's feet, And to be baited with the rabble's curse. Though Birnam wood be come to Dunsinane, And thou opposed, being of no woman born, Yet I will try the last. Before my body I throw my warlike shield. Lay on, Macduff, And damn'd be him that first cries, 'Hold, enough!