Quotes About Maximizers

The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.

IT IS MAXIMIZERS WHO SUFFER MOST IN A CULTURE THAT PROVIDES too many choices.

The key point is that maximizers aspire to achieve that goal. Thus, they spend a great deal of time and effort on the search, reading labels, checking out consumer magazines, and trying new products.

While maximizers and perfectionists both have very high standards, I think that perfectionists have very high standards that they don't expect to meet, whereas maximizers have very high standards that they do expect to meet. Which may explain why we found that those who score high on perfectionism, unlike maximizers, are not depressed, regretful, or unhappy.

At present, the potential causal role that the availability of choice has in making people into maximizers is pure speculation. If the speculation is correct, we ought to find that in cultures in which choice is less ubiquitous and extensive than it is in the U.S., there should be fewer maximizers.

There's a big movement out there that is not yet recognized as a movement," a lawyer who specializes in for-benefit organizations told The New York Times.6 One reason could be that traditional businesses are profit maximizers, which square perfectly with Motivation 2.0. These new entities are purpose maximizers—which are unsuited to this older operating system because they flout its very principles.

traditional businesses are profit maximizers, which square perfectly with Motivation 2.0. These new entities are purpose maximizers—which are unsuited to this older operating system because they flout its very principles.