Quotes About Jobs

wanted to let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue with

wanted to let Jobs go, but Bushnell worked out a solution. "The smell and behavior wasn't an issue

Ever since Apple's first brochure proclaimed Simplicity is the ultimate sophistication, Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. It takes a lot of hard word, he said, to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Yet Jobs knew that he could manipulate Sculley by encouraging his belief that they were so alike. And the more he manipulated Sculley, the more contemptuous of him he became.

Sculley began to believe that Jobs's mercurial personality and erratic treatment of people were rooted deep in his psychological makeup, perhaps the reflection of a mild bipolarity.

Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. Anyone who spent more than a half hour with Amelio would realize that he couldn't do anything but self destruct, he later said

He never trusted Jobs with a key to the stockroom.

something more finished. But Jobs stared him down, and he agreed to take delivery and pay. After thirty days Apple was on the verge of being profitable. "We were able to build the boards more cheaply than we thought, because I got a good deal on parts," Jobs recalled. "So the fifty we sold to the Byte Shop almost

shaping some of the greatest technological innovations of our time." —The Washington Post "A wonderfully robust biography that not only tracks Jobs's life but also serves as a history of digital technology. What makes the book come alive, though, is Isaacson's ability to shape the story as a kind

Publicity whiz who guided Jobs early on and remained a trusted advisor. M

Apple's stock went up a full point, or almost 7%, when Jobs's resignation was announced. "East Coast stockholders always worried about California flakes running the company," explained the editor of a tech stock newsletter. "Now with both Wozniak and Jobs out, those shareholders are relieved.

Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake.

that year. "Then, in 1983, I got the award. I had learned you had to stand up for what you believe, which Steve respected. I started getting promoted by him after that." Eventually she rose to become head of manufacturing. One day Jobs barged

It was in Jobs's nature to mislead or be secretive when he felt it was warranted. But he also indulged in being brutally honest at times, telling the truths that most of us sugarcoat or suppress. Both the dissembling and the truth-telling were simply different aspects of his Nietzschean attitude that ordinary rules didn't apply to him.

relented, but it left Hertzfeld with a bad taste. When his leave was coming to an end, Hertzfeld made an appointment to have dinner with Jobs, and they walked from his office to an Italian restaurant a few blocks away. "I really want to return," he told Jobs. "But things seem really messed up right now." Jobs was vaguely annoyed and distracted, but Hertzfeld plunged ahead. "The software team is completely

Apple launched the Lisa in January 1983—a full year before the Mac was ready—and Jobs paid his $5,000 wager to Couch. Even though he was not part of the Lisa team, Jobs went to New York to do publicity for it in his role as Apple's chairman and poster boy.

NeXT and making Jobs its CEO. In the spoof Mike Markkula asked Jobs, "Do you want to spend the rest of your life selling UNIX with a sugarcoating, or change the world?" Jobs responded, "Because I'm now a father, I needed a steadier source of income." The release noted that "because of his experience at Next, he is expected to bring

Apple's graphical user interface. Just as Jobs was being eased out of Apple in 1985, John Sculley had struck a surrender deal: Microsoft could license the Apple GUI for Windows 1.0, and in return it would make Excel exclusive to the Mac for up to two years. In 1988, after Microsoft came out with Windows 2.0, Apple sued. Sculley contended

The next morning the 2,600-seat auditorium was mobbed. Jobs arrived in a double-breasted blue blazer, a starched white shirt, and a pale green bow tie. "This is the most important moment in my entire life," he told Sculley as they waited backstage for the program to begin. "I'm really nervous. You're probably the only person who knows how I feel about this." Sculley grasped his hand, held it for a moment, and whispered "Good luck.

In his excitement, Jobs began to take over the daily management of the Lisa project, which was being run by John Couch, the former HP engineer.

There was a long silence. Al Gore was the first to speak, and he listed Jobs's accomplishments

Apple went public the morning of December 12, 1980. By then the bankers had priced the stock at $ 22 a share. It went to $ 29 the first day. Jobs had come into the Hambrecht & Quist office just in time to watch the opening trades. At age twenty-five, he was now worth $ 256 million.

then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in

After the settlement Jobs continued to court Esslinger until the designer decided to wind down his contract with Apple. That allowed frogdesign to work with NeXT at the end of 1986. Esslinger insisted on having free rein, just as Paul Rand had. "Sometimes you have to use a big stick with Steve," he said. Like Rand, Esslinger was an artist, so Jobs was willing to grant him indulgences he denied other mortals. Jobs