Quotes About Perception

I think reality is overrated.

Puede que por eso las audioguías de los museos se han vuelto tan populares. Con ellas, una reconfortante voz te dice al oído qué pensar y sentir: «mire a la izquierda, por favor, observe». Sería maravilloso poder contar con esa voz también fuera del museo y a lo largo de la vida.

Much in life is simply a matter of perspective. It's not inherently good or bad, a success or failure; it's how we choose to look at things that makes the difference.

I don't like it when really smart people do things that seem dumb. Makes me think I'm figuring something wrong.

Kids now are so used to surround sound and the power in theater speakers, that the concert hall is a disappointment to them.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Advertising reflects the mores of society, but it does not influence them.

The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.

I used to start my questionnaires by asking, 'Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?' If the respondent said Shakespeare, I knew he was a liar and broke off the interview.

It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you 'wear.' If

Remember the French saying: 'He who is absent is always wrong.

People don't think what they feel, don't say what they think and don't do what they say.

If the consumer does not perceive any real benefits in the brand, then no amount of ingenious advertising and selling can save it.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.

I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.

It is often charged that advertising can persuade people to buy inferior products. So it can – once. But the consumer perceives that the product is inferior and never buys it again. This causes grave financial loss to the manufacturer, whose profits come from repeat purchases. The best way to increase the sale of a product is to improve the product.

Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell. Researchers

It isn't the whiskey they choose, it's the image.

Sound an alarm! Advertising, not deals, builds brands.

save our souls from being so blind that we pass unseeing when even the common thornbush is aflame with Your glory,

The softening strands of light dulled the ragged blossoms of the hedgerows into a smear of sameness.

And I have come to understand the truth of what Ansel Adams said that you don't make a photograph just with a camera but that you bring to the act all the pictures you have seen, the books you have read, the music you have heard and the people you have loved.

Wherever the truth lies, in order to eliminate flicker, the rotating shutter within the projector has to allow each image to be flashed upon the screen twice. Thus, whenever we watch a movie, we spend half the time gazing at an optical illusion and the other half sitting in the dark in front of a blank screen.

No two people see things the same.