Quotes About Campaigns

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many

The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we competed, and all I did was to show the campaigns we had created.

Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.

The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.

Election campaigns seem to siphon away political anger and even basic political intelligence into this great vaudeville, after which we all end up in exactly the same place.

Nowhere has the political power of coal been more obvious than in presidential campaigns.

Campaigns often make standing on principle the highest of virtues - and listening to your opponents a sure sign of weakness. It's the virtual opposite of what it takes to succeed in office. Squaring the circle takes a powerful combination of skills. But presidents who can campaign and compromise are generally the most successful.

In the old days, money controlled politics. Today, information controls politics. So I think with the advent of the Internet, the power of wealth has been diminished. Look up all the people you know who spent millions and millions of dollars and fell short.

I do not believe wealthy candidates should spend vast resources in their own campaigns.

Unless public officials are wealthy and fund their own campaigns, the only place they can turn to is lobbyists and institutions like labor unions and corporations.

Until the 1980s, candidates spent a fraction of their time talking to donors; just a few weeks a year, a little more right before an election. True, they'd fund raise from the wealthy interests, as they do now, but it was a minuscule part of their job: policy and constituent services were the heart of the work.

From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.

There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.

First there was the New Hampshire primary, and we had nearly a year leading up to it. And now, look! Three primaries in one weekend! How many of these things are they going to have?

Every time you work on a political campaign, half the people hate you. That's how it is.

In the heat of our campaigns, we have all become accustomed to a little anger and exaggeration. Yet, on the whole, our political process has served us well.

I went to college and majored in political science.

Big money is ruining the political system.

For a politician, the long term is between now and the next election.

I think celebrity endorsements hurt politicians.

It is not through any combinations of politicians that the outcome of an electoral campaign is decided.

The money in politics is a cash cow for the media.

When it comes to scaring the bourgeoisie into showing up at the polls, nothing works better than negative advertising.

The more I ponder some of the boneheaded decisions GOP candidates have made of late, I can't bring myself to believe that they are serious about capturing more than about 8 percent of the black vote.