Quotes About Narrowcasting

Broadcasting is being replaced by narrowcasting. The difference is that broadcasting speaks to a mixed public, exposing them to a range of views. Narrowcasting speaks to a targeted public and exposes them only to facts and opinions that support their prejudices. It fragments a public into a set of sects of the like-minded.

It's weird how the Internet changes everything. The kind of narrow casting... instead of reaching for a broad audience, you are reaching for a more targeted audience.

Tom Snyder was born to broadcast. He loved television and it loved him back. In that, he was a member of a vanishing breed, especially as narrowcasting displaces broadcasting, 'online' replaces 'on the air,' and any Tom, Dick or Mary can be monarch of a desktop domain, uplinking themselves to satellites in space.