Quotes About Rebranding

America's genius has always been to take something old, familiar and wrinkled and repackage it as new, exciting and smooth.

Companies rebrand so often because people who work in branding know, deep down, that they don't have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

To restart a brand, you have to make people forget what it was.

An important art of politicians is to find new names for institutions which under old names have become odious to the public.

Whoever managed to rebrand the typical open-plan office—with all its noise, lack of privacy, and resulting interruptions—as something hip and modern deserves a damn medal from the Committee of Irritating Distractions.

They have decided to tour under the name of Ten Years After which I don't think is very cool. To be honest, they have had to do that as it's the only way they can get any work.

My name was originally John Collins, but I just didn't think it had the flair I needed. I found out the poet laureate of Poland was named Krasinski and so it seemed like a shoe-in for show business.

the business of statesmanship is to invent new terms for institutions which under their old names have become odious to the public.

buy the Consumer Value Store chain in 1969, specializing in personal health products. The chain quickly became the most profitable division of the company, and in 1996 Melville changed its name to CVS.

Before we were Migos, we were called Polo Club and wore them thangs. It was cool back then, but now it's whack.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

We removed 'Russia Today' from the logo after many colleagues, also from foreign media, told us that it was diminishing our potential audience.

Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.

altered brands.

So… the same people, doing the same job, but called something else?

Many past products advertised in old publications can be profitably promoted all over again. Sometimes, just by giving them a new twist or modern application, you'll hit a real winner.

I think that big, sort of theatrical relaunches tend to set you up for failure and hype.

ISIL is inspiring groups that already exist to rebrand themselves, but in rebranding themselves into a more radical ideology. That's what makes it dangerous.

We're looking to rebrand L.A. Not in some sort of radical way, but we've forgotten to sell this city, internationally and nationally... it's important for us to say who we are.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

After the Soviet withdrawal, many Afghan Communists had rebranded themselves as Islamists and joined the mujahedeen.

Socialists have always spent much of their time seeking new titles for their beliefs, because the old versions so quickly become outdated and discredited.

Some want to rebrand the GOP, but they will never rebrand conservatives.

ABC Family is ready to get a new image for themselves, and I think 'Greek' really kind of started that change.