Quotes from Richard Koch

Finalmente, as parcelas mais simples do negócio são provavelmente as mais próximas do cliente. Há menos administradores no meio do caminho. Os clientes podem ser ouvidos e sentem que são importantes. As pessoas não se importam de pagar mais por isso. Para os clientes, a busca por se sentir importante é tão relevante quanto a busca por valor. A simplicidade eleva os preços assim como derruba os custos.

Proporcionar todas as formas de autosserviço gera opções, economia, rapidez e vendas.

would like to thank his colleagues, particularly Andrin and Helen, for their generous encouragement in his book-writing. Finally, he is most grateful to Christina, who, against all his instincts, got him to buy a house on a hill in the middle of nowhere. It has turned out to be a place in the middle of somewhere very special indeed, and a perfect place to write. And to his six-year-old daughter Zoe, who has taught him more than

Our doubts are traitors..." William Shakespeare

Es mejor liberar que esclavizar; y la liberación es el único camino que permite a los equipos y a los individuos llegar al máximo nivel de logro placentero.

Once you have adjusted to a higher standard of living, it may give you little or no extra happiness.

Si aprovechamos bien tan sólo el 20 % de nuestro tiempo, no nos quedaremos cortos.

Avoid hard work. Don't push water uphill. Be very selective in what you do. Have a great life.

George Bernard Shaw lo expresó a la perfección: «El hombre sensato se adapta al mundo. El hombre insensato insiste en intentar que el mundo se adapte a él. Por lo tanto, todo el progreso depende de hombres insensatos».

And very profitable for LEK. The 'kids' were cheap. They worked long hours with no payment for overtime. We charged a lot for their work. Competitors didn't have our bottom-heavy staff structure, so couldn't imitate us economically.

Não há oferta de excelência a menos que você goste do que está fazendo.

Run from disaster rather than be caught by it. Homer (The Iliad)

There are disadvantages.You shouldn't join a star venture if you are lazy, a loner, in poor health, don't want to be committed, tired of life or in a relationship that is already shaky - it would not survive the competition! Otherwise, it's a 'no-brainer'.

When they buy businesses, all venture capitalists look hard at the technology, the management, the market. They get into all sorts of complex investigation. They hire consultants to assess the technology and the market, accountants to crawl over the books, and lawyers to tie the managers in knots and do whatever lawyers do. I did none of those things. I knew Betfair was a star business. That was enough for me.

Only learn to seize good fortune, for it is always there. Johann Wolfgang von Goethe

The value of time, and how we experience it, depends on on how we use it: how we feel about our lives — at the time.

There are proven techniques for exiting feelings of incipient sadness and depression before they become damaging to your health and happiness. Moreover, by cultivating habits of optimism you can help to prevent disease as well as have a happier life.

cooperation is the highest from of self-interest.

As the New Yorker columnist and bestselling author Malcolm Gladwell has shown, word of mouth can flare up and quickly die or it can reach the 'tipping point' where no force on earth can arrest the product's relentless forward march. The art of the entrepreneur is to get word of mouth to the tipping point.

Un gerente liberador debe ser por completo honesto con su gente; debe apoyarla, ser amistoso y también muy exigente.

A melhor maneira de examinar a lucratividade de sua empresa é dividindo-a em segmentos competitivos.

Customers play ball not just because of extremely low prices but also because IKEA offers them advantages and an experience that other retailers do not. Are there ways in which your firm – or a new venture – could offer customers advantages that would not cost you very much, or would even increase profits?

So, if you invent a way of price-simplifying that works, be sure to roll it out internationally before local rivals have a chance to copy it.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupéry