Quotes from Carmine Gallo

Great public speakers know this and build presentations around one of the senses predominantly, but they incorporate at least one or two others: sight, sound, touch, smell, and taste. Smell and taste are harder to incorporate

Studying brands outside of your industry can spark creative brainstorms.

Stay in your lane. Hold the space. Be true to your authentic self—the best representation of yourself that you can possibly be.

Andy Hertzfeld, an original member of the Apple team and now an engineer at Google, once said that what Jobs taught him was to "follow your heart" and only great work comes out of doing what you adore.

Using pictures to tell stories is a technique well established in the neuroscience literature in a concept called picture superiority. Researchers have found that if you simply hear information, you will recall about 10 percent of the content. If you hear the information and see a picture, it's likely that you will retain 65 percent of the content.

Guy Kawasaki, "The essence of evangelism is to passionately show people how you can make history together. Evangelism

Marketing is really theater. It's like staging a performance.

One technique to jump-start your creativity is to embrace new experiences.

Disney's mission isn't to build theme parks. It's to "create happiness." The Ritz-Carlton isn't in the business of providing beds for heads, but it's in the business of fulfilling the expressed and unexpressed wishes of their guests. Starbucks isn't in the business of coffee as much as it's in the business to inspire and nurture the human spirit.

What TED celebrates is the gift of the human imagination." —Sir Ken Robinson, TED 2006

brands are built by embracing their DNA, their unique identity. "It doesn't matter what you're selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story. Be yourself, put out awesome content, and people will be interested in what you have to say.

Relying on the art of persuasion to strengthen emotional bonds makes teams more productive, engaged, cooperative, and, ultimately, successful.

Many people believe that if they use big words—capacious, voluminous, consequential language—others will find their use of such words to be a sign of intelligence. The exact opposite is true. If you want to sound smart and confident, replace big words with small ones. Big words don't impress people; big words frustrate people.

Leaders who launch movements don't "implement" a plan. They carry it out. Leaders who start movements don't offer "remuneration" for carrying out the plan. They reward people for doing it. Leaders who launch movements don't carry out a plan from "inception to termination." They see it through from start to finish.

Churchill proved that one person can make a difference. One person can save a civilization. But no person has a chance to persuade the greatest number of people if they cannot explain their ideas with short, well-chosen words.

To Sell Is Human, "Like it or not, we're all in sales now.

Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.

Anaphora is a storytelling device where a word or phrase is repeated at the beginning of successive clauses and sentences. In politics Democratic and Republican leaders share one big love—anaphora.

Great speakers use short words to explain new ideas.

la verdadera magia de una presentación memorable reside en que el orador deje de lado sus notas, hable con el corazón y permita que el público se asome a su propia alma.

Had I made the right decision to give up law school—the "safe" choice—to pursue my passion—a career in broadcast journalism? Would I be stuck making $ 15,000 a year for the rest of my career? Would my father, who had landed on these shores as an Italian immigrant with $ 20 in his pocket after World War II, have been proud of my decision, or would the former prisoner of war have felt that his son was squandering an opportunity to make it in America?

Content written at the eighth-grade level can be read and understood by 80 percent of Americans.

Find something you love to do so much, you can't wait for the sun to rise to do it all over again.

While all storytellers love the rule of three, for business storytelling, the three-act structure is particularly critical to making your case simply and persuasively. Your customer doesn't want to know all 200 features of your product; explain three features they will care the most about.