Quotes from Sara Davies

I knew, back when I was starting up, that if I had something that could be developed for the mass market, I could really take it forward.

I know exactly what it feels like to be an entrepreneur with everything riding on a sale.

People forget we've got awesome entrepreneurs all over the country, especially in the North East.

I've always been very passionate about investing time in and sharing my expertise with other entrepreneurs.

I'm an absolute sucker for a bargain. If I go into a shop and there's a sale on, I always head for the discounted stock.

Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my roots.

When I was younger, I used to power dress - I'd wear black and grey and suits all the time, to make it feel like I belonged.

I have learnt this over time, that Peter Jones, you've gotta watch him.

Of course, juggling a career and a baby is tough but, as it's my business, I pick and choose.

I worked in my parents' decorating store from six. My mum would get me in every Saturday polishing the paint and straightening the wallpaper for 50p.

I knew that when I grew up, I wanted to have a business.

The TV work is so dynamic. You are in front of the cameras, but you are also educating people and genuinely really excited about showing off your products.

I was the kid at school who wore clothes from charity shops.

There's all these stores all over the country and a lot of them are small but they're like little Aladdin's caves full of exciting nooks and crannies filled to the brim with products. Then you've got Hobbycraft, which is like a supermarket for crafts. What we want to be is a hybrid between the two.

I am incredibly passionate about craft but am just as passionate about supporting local craft companies.

I'm not a celebrity, but when I walk into Hobbycraft and someone comes up to me to tell me how great one of our products is, it's a bit of a surreal experience.

While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl born and bred and proud that Crafter's Companion is based in the North East of England.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

Having been a fan of 'Dragons' Den' since it first aired in 2005 I was absolutely delighted and proud to have the opportunity of becoming a Dragon myself.

We work very closely with HSN's buying team, to ensure that our products and demonstrations are as exciting, educational and as inspirational as possible.

In the U.K., we have a lot of independent traders, as well as the Hobbycraft chain, but the U.S. has four of five big chains, which makes crafting very accessible for people and makes it a totally different proposition.

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

The major gripe I heard was from people who made beautiful cards but couldn't find envelopes to fit them. I realised that if I could provide a product that would make envelopes in any size and out of any paper, I could hit the jackpot.

I've always been creative - I baked, knitted and crocheted with my mum and grandma.